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The Mobile eBusiness Playbook For 2018
Engage Customers Through Mobile
Digital business professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get...
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Report Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)
ForecastView Document
September 11, 2018 | Satish MeenaWe expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering,...
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Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact
Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...
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Report eCommerce Trends And Outlook For Asia Pacific, Excluding China
Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
August 10, 2018 | Lily VaronAsia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online...
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Report Retailers In Canada Must Stay Focused On Digital To Thrive
Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
June 22, 2018 | Lily VaronForrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...
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Report Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture
How Pinnacol Launched Digital Subsidiary Cake In 12 Months
June 12, 2018 | Ellen CarneyNo insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the...
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)
ForecastView Document
May 14, 2018 | Satish MeenaWe expect that Latin American economies will continue to expand in 2018 after entering into an upward growth trend in 2017. Online retail in Latin America will grow at a compound annual growth rate...
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Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
ForecastView Document
May 14, 2018 | Satish MeenaDigital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...
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Report Mobile Shopping Is Stalling, But Don't Panic
May 3, 2018 | Sucharita KodaliRetailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years....
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Report 2018 Retail Best Practices Extended: Mobile Web
Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017
April 27, 2018 | Michelle BeesonMobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...
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Report Now Tech: Point Of Service And Mobile Point Of Service Vendors, Q2 2018
Forrester's Overview Of 29 POS/mPOS Providers
April 25, 2018 | Ananda ChakravartyYou can use POS/mPOS software in the store to optimize and reconcile transaction processing, complete purchases for shoppers in-aisle, and provide scalable service capabilities. But to realize...
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Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
ForecastView Document
April 9, 2018 | Susan WuWhile retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...
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Report Building A Mobile Business Case: It's A Steep Climb
Business Case: The Mobile eBusiness Playbook
Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...
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Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile
Benchmarks: The Retail eCommerce Playbook
March 26, 2018 | Sucharita KodaliThe annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...
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Report Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail
Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)
March 26, 2018 | Sucharita KodaliHalf of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery...
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
ForecastView Document
March 21, 2018 | Satish MeenaAsia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales...
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Report Ten Unique Solutions To Five Retail Payment Acceptance Challenges
Retailers Must Solve Payment Challenges To Create Better Customer Experiences
March 6, 2018 | Brendan MillerDigital business professionals who oversee payments must navigate challenges like expanding into new geographies, optimizing omnichannel payment acceptance, and staying a step ahead of emerging...
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Report Why The Home Depot Wins At Mobile Web
March 5, 2018 | James L. McQuiveyMost retailers embrace mobile, but currently many merely check the boxes on features and functionality. Few go to the next level, consciously constructing an experience that meets customers'...
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Report Case Study: Shop Direct Masters Personalization At Scale
The Journey From A Catalog Business To A Pure-Play Online Retailer
February 23, 2018 | George LawrieThis report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...
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Report The State Of Digital Banking, 2018
Landscape: The Digital Banking Strategy Playbook
February 7, 2018 | Aurelie L'HostisThe banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...
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Report 2018 Retail Best Practices: Mobile Web
Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017
February 2, 2018 | Brendan MillerMobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than...
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Report Disrupting Finance: Digital Insurers
Digital Insurance Startups Aim To Offer A Better Customer Experience
January 31, 2018 | Oliwia BerdakThe past few years have seen the emergence of a growing number of digital insurance startups like BIMA, Cuvva, Lemonade, Oscar, Slice, and Trōv, which use digital technologies to simplify the...
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Report The Forrester Investing Wave™: US Mobile Apps, Q1 2018
Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features
January 16, 2018 | Davis Janowski, Jennifer WiseMobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we...
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Report Measuring Up: Benchmarking Your B2B eCommerce Performance
Benchmarks: The B2B eCommerce Playbook
January 12, 2018 | John BrunoIn the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Once again, Forrester partnered with Internet Retailer to survey B2B digital...
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Report Investment Management Apps Are Failing Mainstream, Younger US Investors
Incumbents Risk Losing Millennial Investors Over Lack Of Comprehensive Financial Guidance In Mobile Offerings
December 26, 2017 | Davis JanowskiMany traditional investment management firms have felt little pressure to develop their mobile apps to include holistic advice features. This makes sense to a point: Incumbent firms' best clients...
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Report Make Mobile Org Best Practices Your Digital Ones
Organization: The Mobile eBusiness Playbook
Organization determines how effectively teams collaborate and work toward the cadence and quality that consumers demand from their mobile experiences. With mobile being the driving force behind...