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• Report The New Mobile Mind Shift Index: Global

  Use The Mobile Mind Shift Index To Guide Your Local Strategy

  December 21, 2018 | Anjali Lai, Julie A. Ask, Thomas Husson

  In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors....

• Report Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

  ForecastView Document

  December 10, 2018 | Satish Meena

  Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data...

• Report Measuring Up: Benchmarking Your B2B eCommerce Performance

  Benchmarks: The B2B eCommerce Playbook

  December 7, 2018 | John Bruno

  In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...

• Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

  ForecastView Document

  November 29, 2018 | Satish Meena

  Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...

• Report The State Of Retail Payments — Outlook For 2019

  Payment Leaders Shift Priorities To Omnichannel, Customer Experience

  November 29, 2018 | Brendan Miller

  "The State Of Retail Payments" is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US enterprise retailers' views and decisions about payments. It outlines key...

• Report eCommerce Trends And Outlook For Latin America

  Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)

  October 26, 2018 | Lily Varon

  With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

• Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

  Leading Retailers Are Raising The Bar On Functionality And User Experience

  October 23, 2018 | Michelle Beeson, Alex Causey

  As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

• Report Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)

  ForecastView Document

  September 11, 2018 | Satish Meena

  We expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering,...

• Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

  Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

  August 14, 2018 | Julie A. Ask, Susan Wu, Meredith Cain

  Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...

• Report eCommerce Trends And Outlook For Asia Pacific, Excluding China

  Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

  August 10, 2018 | Lily Varon

  Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online...

• Report Retailers In Canada Must Stay Focused On Digital To Thrive

  Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

  June 22, 2018 | Lily Varon

  Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...

• Report Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture

  How Pinnacol Launched Digital Subsidiary Cake In 12 Months

  June 12, 2018 | Ellen Carney

  No insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the...

• Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)

  ForecastView Document

  May 14, 2018 | Satish Meena

  We expect that Latin American economies will continue to expand in 2018 after entering into an upward growth trend in 2017. Online retail in Latin America will grow at a compound annual growth rate...

• Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update

  ForecastView Document

  May 14, 2018 | Satish Meena

  Digital touchpoints are increasingly important for customers. In the EU-7, digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2017 to 2022 to reach €768...

• Report Mobile Shopping Is Stalling, But Don't Panic

  May 3, 2018 | Sucharita Kodali

  Retailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years....

• Report 2018 Retail Best Practices Extended: Mobile Web

  Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017

  April 27, 2018 | Michelle Beeson

  Mobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...

• Report Now Tech: Point Of Service And Mobile Point Of Service Vendors, Q2 2018

  Forrester's Overview Of 29 POS/mPOS Providers

  April 25, 2018 | Ananda Chakravarty

  You can use POS/mPOS software in the store to optimize and reconcile transaction processing, complete purchases for shoppers in-aisle, and provide scalable service capabilities. But to realize...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

  ForecastView Document

  April 9, 2018 | Susan Wu

  While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...

• Report Building A Mobile Business Case: It's A Steep Climb

  Business Case: The Mobile eBusiness Playbook

  April 5, 2018 | Julie A. Ask, Jeffrey S. Hammond

  Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

• Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

  Benchmarks: The Retail eCommerce Playbook

  March 26, 2018 | Sucharita Kodali

  The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...

• Report Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail

  Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

  March 26, 2018 | Sucharita Kodali

  Half of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery...

• Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

  ForecastView Document

  March 21, 2018 | Satish Meena

  Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales...

• Report Ten Unique Solutions To Five Retail Payment Acceptance Challenges

  Retailers Must Solve Payment Challenges To Create Better Customer Experiences

  March 6, 2018 | Brendan Miller

  Digital business professionals who oversee payments must navigate challenges like expanding into new geographies, optimizing omnichannel payment acceptance, and staying a step ahead of emerging...

• Report Why The Home Depot Wins At Mobile Web

  March 5, 2018 | James L. McQuivey

  Most retailers embrace mobile, but currently many merely check the boxes on features and functionality. Few go to the next level, consciously constructing an experience that meets customers'...

• Report Case Study: Shop Direct Masters Personalization At Scale

  The Journey From A Catalog Business To A Pure-Play Online Retailer

  February 23, 2018 | George Lawrie

  This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...