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  • For CIO Professionals

    Report

    Report The Public Cloud Can Be Your Enabler Of Business Innovation

    January 19, 2018 | Tim Sheedy

    CIOs are increasingly using public cloud services to enable business innovation. Infrastructure-as-a-service (IaaS) accelerates and simplifies tech deployments, while the continuous improvement of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Masters Of The Top Four Retail Tech Trends

    Leading Retailers Model Innovation With Customer-Focused Tech Investments
    January 18, 2018 | Brendan Witcher, Claudia Tajima

    To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But...

  • For CIO Professionals

    Report

    Report Connect Business And Technology Governance To Unlock Innovation

    Advanced Level: Tech Governance Practices For Technology Leadership
    January 11, 2018 | Bobby Cameron, Renee Murphy

    Tech leaders innovating their tech governance processes must work with other business leaders to integrate tech with overall business governance — for funding, risk management, and metrics....

  • For Customer Experience Professionals

    Report

    Report The Five Factors That Supercharge CX Enablement

    Innovate Your Enablement Practices For CX Transformation
    December 26, 2017 | TJ Keitt, Samuel Stern

    To create truly differentiated customer experiences, businesses must first create employee experiences that simplify customer experience (CX) delivery. CX transformation leaders must help their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Embrace Next-Generation Digital Organization Structures

    Innovate Your Structure Practices For Digital Business
    December 20, 2017 | Martin Gill

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

  • For CIO Professionals

    Report

    Report Four Critical Steps To Create A Culture Of Innovation

    December 4, 2017 | Bobby Cameron

    Innovation sits at the top of CIOs' priorities, but it will be ineffective if the principles of innovation are not embedded in your team's DNA. The challenge is twofold. First, many technology...

  • For B2C Marketing Professionals

    Report

    Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 1, 2017 | Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Applications: Software Innovation Will Transform Your Business

    Vision: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman

    With software-as-a-service (SaaS) reaching mainstream adoption in most categories, business applications will evolve in the cloud to new levels of value in intelligence, flexibility, connectivity,...

  • For CIO Professionals

    Report

    Report Assess Your Innovation Capability Maturity

    November 3, 2017 | Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe
    September 13, 2017 | Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results
    July 26, 2017 | Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation...

  • For B2B Marketing Professionals

    Report

    Report B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset
    July 26, 2017 | Mary Shea, Jacob Milender

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems,...

  • For Customer Experience Professionals

    Report

    Report How To Run A Co-Creation Journey Mapping Workshop

    Discover CX Improvements By Understanding Customer Behaviors And Emotions
    July 13, 2017 | Riccardo Pasto

    Firms struggle to produce complete, actionable customer insights because they don't invest in qualitative research on their customers. With co-creation journey mapping, customer experience (CX)...

  • For Customer Experience Professionals

    Report

    Report Use Co-Creation Journey Mapping To Improve Your Customer Research

    Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions
    July 10, 2017 | Riccardo Pasto

    Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs,...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Financial Services Innovation With Investment

    Our Financial Services Survey Highlights A Concerning Gap Between Change Drivers, Innovation Priorities, And Investment Plans
    June 22, 2017 | Jost Hoppermann

    Application development & delivery (AD&D) teams in financial services need to know about investment priorities and expected innovation areas of their peers as they approach a new era of digital...

  • For Customer Experience Professionals

    Report

    Report Boost Research Speed, Scale, And Experimentation For Breakaway CX

    Innovate Your Research Practices For CX Transformation
    June 19, 2017 | Kelly Price

    Have you advanced your organization's research competency? If you have, you are consistently applying best practices and strong discipline to understanding your customers in depth and communicating...

  • For Customer Experience Professionals

    Report

    Report Three Culture Practices For Long-Term Customer Centricity

    Innovate Your Culture Practices For CX Transformation
    June 19, 2017 | Samuel Stern

    Very few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...

  • For Customer Experience Professionals

    Report

    Report Experiment With New Approaches At The Leading Edge Of Design

    Innovate Your Design Practices For CX Transformation
    June 19, 2017 | Andrew Hogan

    Have you advanced your organization's design competency? If you have, your design practice is now consistently applying best practices and strong discipline to defining and refining experiences...

  • For CIO Professionals

    Report

    Report Applying Forrester's Best Research To Help You Be An Innovation Leader

    May 31, 2017 | Bobby Cameron

    Since 2002, Forrester has been doing primary research on how firms innovate successfully. But as the age of the customer accelerates the urgency to innovate, the breadth of our research has kept...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Ted Schadler, Nigel Fenwick

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

  • For CIO Professionals

    Report

    Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Nigel Fenwick, Ted Schadler

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Rewrites The Rules Of Business

    Vision: The Digital Business Transformation Playbook
    April 27, 2017 | Ted Schadler, Nigel Fenwick

    Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10-times cheaper and faster to engage...

  • For CIO Professionals

    Report

    Report Speed And Innovation Drive CIO Success

    Bimodal Dinosaurs Won't Be Able To Lead Their Companies To Success
    April 24, 2017 | Tim Sheedy, Matthew Guarini

    CIOs and tech teams play critical roles in enabling organizations to use technology and deliver on customer promises. One of the most important success factors is the ability to drive innovation...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Crowdfunding

    Crowdfunding Provides A Viable Alternative Source Of Funding
    April 19, 2017 | Oliwia Berdak

    Crowdfunding — which is essentially online fundraising — has grown exponentially over the past few years. Hundreds of crowdfunding sites like Crowdcube, GoFundMe, and Kickstarter match people in...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Digital Innovation With Blockchain

    China's Blockchain Market Is Entering The Era Of Blockchain 2.0
    April 10, 2017 | Charlie Dai, Eryan Zhou

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. CIOs and enterprise...

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