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  • Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

    Forrester's Landscape Overview Of 21 AR, VR, And MR Providers
    January 23, 2019 | Carlton A. Doty, Annika Gunderson

    Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...

  • Report The CMO's Guide To CES 2019: Five Big Brand Ideas

    January 23, 2019 | Dipanjan Chatterjee

    CES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...

  • Report The Forrester Wave™: Sales Performance Management Solutions, Q1 2019

    The Eight Providers That Matter Most And How They Stack Up
    January 18, 2019 | Mary Shea

    In our 35-criterion evaluation of sales performance management (SPM) providers, we identified the eight most significant ones — Anaplan, beqom, IBM, NICE, Optymyze, Oracle, SAP, and Xactly — and...

  • Report Innovate Your Business Model To Drive A CX Advantage

    Build A Robust Innovation Strategy Around The Customer
    January 8, 2019 | Ryan Hart

    Leading companies recognize that to maintain a differentiated CX advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to...

  • Report The BATJ Firms Are Driving Digital Financial Services For All

    Baidu, Alibaba, Tencent, And JD.com Are Innovating Financial Ecosystems In China And Around The Globe
    January 3, 2019 | Meng Liu

    The financial technology (fintech) arms of Baidu, Alibaba, Tencent, and JD.com (BATJ) — four of the world's 10 largest fintech entities in 2018 — are now targeting financial services markets...

  • Report Partner With European Security Startups To Protect Your Business

    How To Capitalize On The Market's Best New Innovations
    December 28, 2018 | Paul McKay

    In addition to more-traditional venture funding, investors and governments across Europe have spent big to set up security incubators and accelerators, and their efforts have resulted in some true...

  • Report The Five Factors That Supercharge CX Enablement

    Advanced Level: Enablement Practices For CX Transformation
    December 26, 2018 | TJ Keitt, Samuel Stern

    To create truly differentiated customer experiences, businesses must first create employee experiences that simplify customer experience (CX) delivery. CX transformation leaders must help their...

  • Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 14, 2018 | Joe Stanhope, Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • Report Make Room For The Autonomous Edge In Your IoT Strategy

    Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
    December 12, 2018 | Paul Miller

    "The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...

  • Report Smart City Platforms Enable The Insights-Driven City

    Build A Foundation To Improve Operations And Citizen Experience

    Cities leaders recognize the need to invest in infrastructure and applications to improve their operations, the services they provide constituents, and the overall experience of their citizens. New...

  • Report Emerging Technology Spotlight: Businesswide Networking Fabric

    Businesswide Networking Fabric Enriches Your Digital Business Value
    December 3, 2018 | Andre Kindness

    Businesswide networking fabrics have started to disrupt traditional networking service providers and vendors. Enterprises must understand what this disruptive technology is, when it will be mature,...

  • Report Three Culture Practices For Long-Term Customer Centricity

    Advanced Level: Culture Practices For CX Transformation
    November 30, 2018 | Samuel Stern

    Very few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...

  • Report Emerging Technology Spotlight: Serverless Computing

    Serverless Computing Accelerates Software Innovation
    November 19, 2018 | Jeffrey S. Hammond

    Serverless computing — a set of cloud services, programming patterns, business models, and design ideas — enables new levels of flexibility in software through applications that respond to events....

  • Report The Future Of Your Business Depends On Emerging Technology

    Use Forrester's LIFT Framework To Drive Real Differentiation
    November 16, 2018 | Brian Hopkins

    Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced...

  • Report Overcome Internal Barriers To Successfully Innovate

    Start With Creating The Right Corporate Culture, Structure, And Approach
    November 13, 2018 | James Staten

    In the age of the customer, market leaders such as C-suite executives are prioritizing innovation to help drive market change. If your priority is disruptive innovation, some of your biggest...

  • Report Three Ways To Evolve CX Prioritization

    Advanced Level: Prioritization Practices For CX Transformation
    November 13, 2018 | Ryan Hart

    Companies with well-established, high-functioning prioritization competencies have a wide-open opportunity for innovation and experimentation. Customer experience (CX) professionals can focus their...

  • Report Emerging Technology Spotlight: Edge Computing

    Edge Computing Drives Smarter Systems And Experiences
    November 12, 2018 | James Staten, Brian Hopkins

    Emerging infrastructure, cloud, and software capabilities — optimized for deployment anywhere you need them — enable immediate, low-latency, and secure engagements. CIOs and business technology...

  • Report Predictions 2019: New Tech

    Where VC Funding And Innovation Will Go In 2019
    November 6, 2018 | Carlton A. Doty

    CXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...

  • Report Predictions 2019: Automation

    Automation Technologies Will Drive Success From The Service Desk To Customer Service And Beyond

    Automation technologies — a diverse set of technologies from robotic process automation (RPA) to business process management (BPM) to artificial intelligence (AI) and beyond — are becoming a key...

  • Report Emerging Technology Spotlight: Nanotechnology

    Nanotech Will Revolutionize Many Fields — Eventually
    November 5, 2018 | Frank E. Gillett

    Nanotech — the exploitation of quantum mechanical properties of matter at microscopic dimensions — has been evolving in the lab since the late 1980s. It now has the potential to spawn breakthrough...

  • Report Boost Research Speed, Scale, And Experimentation For Breakaway CX

    Advanced Level: Research Practices For CX Transformation
    October 30, 2018 | Kelly Price

    Getting customer research right is essential to CX transformation — it means performing specific activities required for understanding your customers in depth and communicating that understanding...

  • Report Experiment With New Approaches At The Leading Edge Of Design

    Advanced Level: Design Practices For CX Transformation
    October 30, 2018 | Andrew Hogan

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

  • Report Leverage A Portfolio Of Innovation In Your Industry For Market Leadership

    Automotive Industry Uses Five Innovation Types To Arrive At Success
    October 17, 2018 | James Staten, Frank E. Gillett

    Market leaders in the automotive industry are prioritizing innovation types that help them drive market change rather than simply respond to those disrupting the market. CIOs wanting to lead their...

  • Report Case Study: How Carbon Redefined Customer Service In 3D Printing

    October 16, 2018 | Daniel Hong, Laura Naparstek

    Digital business professionals aspire to disrupt their industries by offering differentiated customer service experiences that drive loyalty and revenue. Carbon disrupts the already disruptive 3D...

  • Report Emerging Technology Spotlight: Additive Manufacturing

    Additive Manufacturing Transforms The Products We Use Daily
    October 15, 2018 | Carlton A. Doty

    Advancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate...

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