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• Report The Five Search Marketing Trends To Know In 2018

  April 5, 2018 | Collin Colburn

  Search marketing is a major part of a digital marketing strategy and it's important that B2C marketers know the trends affecting it. Forrester recently partnered with the Search Engine Marketing...

• Report Data Brief: Retailers' Options For Digital Marketing Spending Are Growing

  ForecastView Document

  March 7, 2018 | Brandon Verblow, Susan Wu

  US consumer online retail spending will grow by 55% in the next five years. Retailers are increasingly thinking about how their eCommerce and digital marketing channels work together as a part of...

• Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (Global)

  ForecastView Document

  March 2, 2018 | Brandon Verblow

  With nearly half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. To assist marketers with this mission, our...

• Report Holiday 2017: Amazon's Future In Advertising Begins

  February 28, 2018 | Collin Colburn

  Amazon is moving into seemingly every industry imaginable, and advertising is one of them. The eCommerce giant is poised to take on ad titans Google and Facebook to upend the advertising duopoly....

• Report Paid Search And SEO Shouldn't Be Your Only Discovery Tools

  Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention

  February 5, 2018 | Collin Colburn

  Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible...

• Report Measuring Up: Benchmarking Your B2B eCommerce Performance

  Benchmarks: The B2B eCommerce Playbook

  January 12, 2018 | John Bruno

  In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Once again, Forrester partnered with Internet Retailer to survey B2B digital...

• Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)

  ForecastView Document

  January 3, 2018 | Brandon Verblow

  With half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via...

• Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (EU-17)

  ForecastView Document

  January 3, 2018 | Brandon Verblow

  With half of every euro spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with the demand for paid ads via...

• Report The Forrester Wave™: Search Marketing Agencies, Q4 2017

  The Top 12 Providers And How They Stack Up

  October 31, 2017 | Collin Colburn

  In our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy,...

• Report Voice Search Will Change Customer Discovery Forever

  How To Prepare For The Coming Search Revolution

  September 27, 2017 | Collin Colburn

  The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice...

• Report Enrich Your Search Marketing With Social Listening Data

  June 13, 2017 | Collin Colburn

  Like many channel-based marketers, search marketers are siloed and therefore don't leverage data and insights from other parts of the marketing organization. But much of the data coming from other...

• Report Vendor Landscape: SEO Tools And Technologies

  June 13, 2017 | Collin Colburn

  Search engine optimization (SEO) is an established and mature strategy in the digital marketing portfolio, and many marketers feel they're ready to bring its execution in-house. To do that...

• Report Use Amazon Search To Ignite Product Discovery

  April 6, 2017 | Collin Colburn

  Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...

• Report Forrester Data: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

  ForecastView Spreadsheet

  February 2, 2017 | Brandon Verblow

  As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

• Report Forrester Data Report: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

  ForecastView Document

  February 2, 2017 | Brandon Verblow

  As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

• Report The State Of Search Marketing, 2017

  Search Is A Digital Workhorse, But Challengers Lie In Wait

  January 30, 2017 | Collin Colburn

  Search marketing is a mature digital tactic to increase customer acquisition, and it owns a large share of the digital marketing budget. As such, B2C marketers need to be keenly aware of...

• Report US Digital Marketing Forecast: 2016 To 2021

  Digital Media Investment Will Near $120 Billion In Five Years

  January 24, 2017 | Shar VanBoskirk

  By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social...

• Report Forrester Data: Mobile Advertising Forecast, 2016 To 2021 (Europe), Q3 2016 Update

  ForecastView Spreadsheet

  November 15, 2016 | Brandon Verblow

  As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

• Report The State Of Retailing Online 2016: Marketing And Merchandising

  Content And Social Media Marketing Are On Retailers' Radar

  October 27, 2016 | Fiona Swerdlow

  Forrester partnered with Shop.org, the digital division of the National Retail Federation (NRF), to conduct its semiannual survey of retailers in the summer of 2016. Retail eBusiness leaders shared...

• Report The Best And Worst Of Paid Search, 2016

  October 7, 2016 | Collin Colburn

  Forrester applied its search marketing review methodology to more than 150 paid search ads from the travel, consumer packaged goods (CPG), automotive, financial services, business services, and...

• Report Vendor Landscape: Native Advertising Technologies, Q3 2016

  Master The Technologies That Align Consumer And Advertiser Outcomes Across Devices And Sites

  September 22, 2016 | Ryan Skinner

  Native advertising's potential excites B2C marketers, who struggle with the blocking and poor performance of their ads, particularly on mobile. But most marketers are missing the native advertising...

• Report Brief: Stop Treating Pinterest Like A Social Network

  Pinterest Is Actually A Discovery Tool

  September 13, 2016 | Jessica Liu, Collin Colburn

  Marketers have labeled Pinterest as a social network since its launch and used it primarily for engagement like they do other social networks. But this is the wrong approach because they can better...

• Report Forrester Data: Search Engine Marketing Forecast, 2016 To 2021 (US), Q3 2016 Update

  ForecastView Spreadsheet

  September 9, 2016 | Satish Meena

  As part of ForecastView’s biannual update cycle, this updated forecast includes market predictions and shifts in US paid search volume and spending patterns caused by consumers’ preferred device...

• Report Forrester Data Search Engine Marketing Forecast, 2016 To 2021 (Europe), Q3 2016 Update

  ForecastView Spreadsheet

  September 6, 2016 | Satish Meena

  As part of ForecastView’s biannual update cycle for many of our forecasts, we have updated our European search engine marketing forecast to show the impact of currency fluctuations and ad blockers....

• Report Forrester Data: Search Engine Marketing Forecast, 2016 To 2021 (Global)

  ForecastView Spreadsheet

  September 1, 2016 | Satish Meena

  Paid search is currently the largest interactive marketing category, but it will face tough competition from social advertising in the coming years. We forecast that the global paid search market...