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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    January 12, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Once again, Forrester partnered with Internet Retailer to survey B2B digital...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)

    ForecastView Document
    January 3, 2018 | Brandon Verblow

    With half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (EU-17)

    ForecastView Document
    January 3, 2018 | Brandon Verblow

    With half of every euro spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with the demand for paid ads via...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Search Marketing Agencies, Q4 2017

    The Top 12 Providers And How They Stack Up
    October 31, 2017 | Collin Colburn

    In our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy,...

  • For B2C Marketing Professionals

    Report

    Report Voice Search Will Change Customer Discovery Forever

    How To Prepare For The Coming Search Revolution
    September 27, 2017 | Collin Colburn

    The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice...

  • For B2C Marketing Professionals

    Report

    Report Enrich Your Search Marketing With Social Listening Data

    June 13, 2017 | Collin Colburn

    Like many channel-based marketers, search marketers are siloed and therefore don't leverage data and insights from other parts of the marketing organization. But much of the data coming from other...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: SEO Tools And Technologies

    June 13, 2017 | Collin Colburn

    Search engine optimization (SEO) is an established and mature strategy in the digital marketing portfolio, and many marketers feel they're ready to bring its execution in-house. To do that...

  • For B2C Marketing Professionals

    Report

    Report Use Amazon Search To Ignite Product Discovery

    April 6, 2017 | Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Spreadsheet
    February 2, 2017 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Document
    February 2, 2017 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

  • For B2C Marketing Professionals

    Report

    Report The State Of Search Marketing, 2017

    Search Is A Digital Workhorse, But Challengers Lie In Wait
    January 30, 2017 | Collin Colburn

    Search marketing is a mature digital tactic to increase customer acquisition, and it owns a large share of the digital marketing budget. As such, B2C marketers need to be keenly aware of...

  • For CMO Professionals

    Report

    Report US Digital Marketing Forecast: 2016 To 2021

    Digital Media Investment Will Near $120 Billion In Five Years
    January 24, 2017 | Shar VanBoskirk

    By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Mobile Advertising Forecast, 2016 To 2021 (Europe), Q3 2016 Update

    ForecastView Spreadsheet
    November 15, 2016 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2016: Marketing And Merchandising

    Content And Social Media Marketing Are On Retailers' Radar
    October 27, 2016 | Fiona Swerdlow

    Forrester partnered with Shop.org, the digital division of the National Retail Federation (NRF), to conduct its semiannual survey of retailers in the summer of 2016. Retail eBusiness leaders shared...

  • For B2C Marketing Professionals

    Report

    Report The Best And Worst Of Paid Search, 2016

    October 7, 2016 | Collin Colburn

    Forrester applied its search marketing review methodology to more than 150 paid search ads from the travel, consumer packaged goods (CPG), automotive, financial services, business services, and...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Native Advertising Technologies, Q3 2016

    Master The Technologies That Align Consumer And Advertiser Outcomes Across Devices And Sites
    September 22, 2016 | Ryan Skinner

    Native advertising's potential excites B2C marketers, who struggle with the blocking and poor performance of their ads, particularly on mobile. But most marketers are missing the native advertising...

  • For B2C Marketing Professionals

    Report

    Report Brief: Stop Treating Pinterest Like A Social Network

    Pinterest Is Actually A Discovery Tool
    September 13, 2016 | Jessica Liu, Collin Colburn

    Marketers have labeled Pinterest as a social network since its launch and used it primarily for engagement like they do other social networks. But this is the wrong approach because they can better...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Search Engine Marketing Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Spreadsheet
    September 9, 2016 | Satish Meena

    As part of ForecastView’s biannual update cycle, this updated forecast includes market predictions and shifts in US paid search volume and spending patterns caused by consumers’ preferred device...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Search Engine Marketing Forecast, 2016 To 2021 (Europe), Q3 2016 Update

    ForecastView Spreadsheet
    September 6, 2016 | Satish Meena

    As part of ForecastView’s biannual update cycle for many of our forecasts, we have updated our European search engine marketing forecast to show the impact of currency fluctuations and ad blockers....

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Search Engine Marketing Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    September 1, 2016 | Satish Meena

    Paid search is currently the largest interactive marketing category, but it will face tough competition from social advertising in the coming years. We forecast that the global paid search market...

  • For B2C Marketing Professionals

    Report

    Report Brief: Evaluate Your Search Marketing Programs

    August 26, 2016 | Collin Colburn

    Successful search marketers today must increasingly account for how well they help users discover their brands and products across Google, Bing, mobile devices, social media, and nontraditional...

  • For B2C Marketing Professionals

    Report

    Report Brief: Attract Customers Through Local Search

    August 22, 2016 | Collin Colburn

    Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote their...

  • For B2C Marketing Professionals

    Report

    Report Forrester Readiness Index: Digital Marketing, 2016

    ForecastView Spreadsheet
    August 2, 2016 | Brandon Verblow

    The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...

  • For B2C Marketing Professionals

    Report

    Report Brief: Develop A Decisive Search Agency RFP

    June 24, 2016 | Collin Colburn

    The Forrester Wave™: Search Marketing Agencies, Q1 2016 report analyzes the providers of core search marketing services in order to help B2C search marketers create a shortlist of potential...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Mobile Advertising Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet
    May 17, 2016 | Brandon Verblow

    As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to...

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