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  • Report Charting The 2015 Landscape Of Market Research Online Community Offerings

    Forrester's Guide To Selecting A Qualitative Vendor
    August 26, 2015 | Kristopher Arcand

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

  • Report Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

    Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking
    March 21, 2013 | Lindsey Colella, Roxana Strohmenger

    Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

  • Report Empower Market Insights With The Right Technology

    Market Insights Team Need More Than Excel And PowerPoint
    February 8, 2013 | Richard Evensen

    With ballooning (big) data sources, a need to mine more valuable nuggets from this data, pressure to deliver insights more frequently, and stakeholders that you need to "wow" with deliverables,...

  • Report What Needs To Happen In Market Research In 2013

    Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future
    January 22, 2013 | Reineke Reitsma

    The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

  • Report Best Practices For Managing A Market Research Online Community

    June 15, 2012 | Lindsey Colella

    Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different...

  • Report The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011

    IBM SPSS, Globalpark (QuestBack), and Confirmit Lead A Strong, Close Pack
    September 27, 2011 | Roxana Strohmenger

    In Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the...

  • Report Market Insights Professionals Should Assess Their Firm's Intelligent Enterprise Readiness

    July 13, 2011 | Reineke Reitsma

    Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and customer intelligence functions and in time have them...

  • Report Getting Product Ideas Past Stage One

    Why The Validation Process Is Critical To Product Strategy Success
    April 15, 2011 | Doug Williams

    "Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

  • Report An Overview Of Enterprise Feedback Management Vendors And Their Capabilities

    The Technology Tool That Will Help Market Insights Professionals Bring The Research Data Streams Within The Organization Together
    March 1, 2011 | Roxana Strohmenger

    Companies are in a unique position today: They have an unprecedented ability to collect information about their customers through various channels. However, what has arisen from what one would...

  • Report Mastering Emotional Experience Design: Address Customers' Real Goals

    January 18, 2011 | Ron Rogowski

    Companies hoping to engage their customers in digital channels should adopt what Forrester calls Emotional Experience Design (EED). The first principle of the framework asserts that firms need to...

  • Report Introduction To Conjoint Analysis For Consumer Product Strategists

    Design Products Using Feature Tradeoff Simulation
    January 13, 2011 | J. P. Gownder

    We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

  • Report The Next Evolution Of MROCs

    January 11, 2011 | Tamara Barber

    In the past two years, market research online communities (MROCs) have come of age as a research method that's now reality more than hype, but the use of and business model around communities are...

  • Report Predictions 2011: What Will Happen In Market Research

    Major Changes Are In Store For The Market Research Profession
    December 17, 2010 | Reineke Reitsma

    Until a couple of years ago, the market research department was the only department that proactively collected data from customers and prospects and broadcast it into the organization, but now data...

  • Report How Can Market Researchers Get Social?

    Growing Trends And Current Challenges In Social Market Research
    May 10, 2010 | Tamara Barber

    As consumer adoption of social media increases and companies expand their use of social media across the organization, market research professionals must consider if and how they can use social...

  • Report Predictions 2010: What Will Happen In Market Research

    Ten Trends That Will Shape Consumer Market Research In 2010
    December 22, 2009 | Reineke Reitsma

    Like so many people, market researchers have been through a lot in the past year. They saw their workload change significantly in 2009 because of an increased need for information, with higher...

  • Report Predictions 2010: What Lies In Store For Market Research Tech Vendors

    December 3, 2009 | Brad Bortner

    It's been a tough year in the research industry, but not for all vendors. While full-service firms have languished, online tool vendors have seen strong growth driven by enterprises in-sourcing...

  • Report The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

    November 20, 2009 | Brad Bortner

    At the same time that online quantitative research has taken off, dubiousness abounds about the representation of the online panel sample. Buyers ask: Are panels representative of the markets...

  • Report What Type Of Market Research Online Community Vendor Should Tech B2B Market Researchers Use?

    Three Choices Exist, Dependent On Budget, Usage Pattern, And Support Needs
    November 19, 2009 | Brad Bortner

    Market research online communities (MROCS) are the next wave in qualitative research, due to their combination of new qualitative research capabilities and ability to provide cheaper faster...

  • Report Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

    Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion
    November 10, 2009 | Reineke Reitsma

    Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

  • Report The Forrester Wave™: Full-Service Market Research Online Community Vendors, Q4 2009

    Communispace And Vision Critical Lead In A Space That's Heating Up
    October 22, 2009 | Tamara Barber

    In Forrester's 46-criteria evaluation of six full-service market research online community (MROC) vendors, we found that Communispace and Vision Critical led the pack because of the former's...

  • Report Maximize Consumer Market Research In A Recession

    Strategies To Optimize Available Budget And Increase Organizational Awareness
    May 15, 2009 | Jacqueline Anderson

    With many research budgets being cut this year, it's critical to maximize the budget that's still available. It's also critical to let the organization know exactly how useful its investment in...

  • Report Market Researchers Demand High Panel Quality

    New Initiatives Can Help With Quality — Particularly With B2B Sample
    April 3, 2009 | Brad Bortner

    The rapid embrace of online panels as a primary method of quantitative research in the US and Europe is a Faustian bargain. Online panels enable cheap, fast insights, but the quality of respondents...

  • Report Fused Research Modes Will Save You Money

    How To Master The Faster And Cheaper Imperative In Stark Economic Times
    February 24, 2009 | Brad Bortner

    The economy is both eroding financial wherewithal to conduct market research and putting a larger burden on market research professionals to identify successful markets. While vast economies have...

  • Report Past, Present, And Future Of Market Research

    Current Trends Shape Future Market Research Environment In Europe
    January 7, 2009 | Reineke Reitsma

    Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady...

  • Report Predictions 2009: What Happens In Market Research?

    When The Going Gets Tough, The Tough Get Innovative
    December 2, 2008 | Brad Bortner

    Tough economic times will actually serve to turbocharge the "faster, cheaper, better" changes that have been revolutionizing the business of market research — but expect an increased emphasis on...

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