Skip to main content
105 results in Reports
 
Sort by:
Refine
  • Marketing Automation

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Report The Forrester Tech Tide™: Channel Software, Q2 2020

    Seven Technologies Underpin Channel Software
    June 25, 2020 | Jay McBain

    Channel software is increasingly critical to firms' ability to win, serve, and retain their customers and partners. To accelerate performance of their partnerships and channel ecosystems, companies...

  • Report CMO Priorities In Light Of The Pandemic Crisis

    What To Do Now, In Early 2021, And By Year-End 2021
    June 11, 2020 | Shar VanBoskirk, Tina Moffett

    With so much uncertainty at present, CMOs don’t know how to balance cost-saving measures with the innovation needed to help their firms recover well. This presentation explains near-term,...

  • Report Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers
    May 21, 2020 | Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

  • Report How To Evaluate Marketing Technology Performance

    Performance Management: The Enterprise Marketing Technology Playbook
    May 21, 2020 | Joe Stanhope

    B2C marketing is dependent on technology, making it imperative to measure marketing technology's (martech's) performance. A strong measurement program allows firms to effectively align resources,...

  • Report Now Tech: Real-Time Interaction Management, Q2 2020

    Forrester's Overview Of 42 RTIM Providers
    April 30, 2020 | Rusty Warner

    You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...

  • Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    April 20, 2020 | Jay McBain, Lori Wizdo

    In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner,...

  • Report Your Global Martech Stack Won't Cut It In China

    Assemble A Local Martech Stack To Support Your Marketing Strategy In China
    April 7, 2020 | Xiaofeng Wang

    Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the...

  • Report Customer Marketing Elevates B2B Post-Sale Experiences And Buyer Value

    Raise Your Customer Marketing Game To Win Customers' Hearts And Wallets
    March 31, 2020 | Laura Ramos

    Post-sale marketing activity often plays second fiddle to product marketing, demand generation, and branding. Now, subscription-based business models make keeping and growing customers essential....

  • Report New Partners Won't Thrive In Current Channel Programs

    Augment Tiered Precious-Metal Schemes By Investing In Programs Tuned To Nonreselling Partners
    March 23, 2020 | Jay McBain

    B2B marketers and channel professionals must understand that the tiered precious-metal program, while useful for traditional resell-based partners, doesn't effectively serve new ecosystem partners...

  • Report How To Build A Moments-Based Marketing Ecosystem

    Roadmap: The Enterprise Marketing Technology Playbook
    March 18, 2020 | Rusty Warner

    The age of the customer demands customer obsession for successful, competitive differentiation. Firms must build a moments-based marketing ecosystem to orchestrate continuous engagement with...

  • Report Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

    Build A Holistic Set Of Metrics And KPIs That Accurately Reflect Channel Effectiveness
    March 17, 2020 | Jay McBain

    Today's increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys...

  • Report Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook
    March 13, 2020 | Rusty Warner

    Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...

  • Report Chart Your Course To B2B Marketing Transformation

    Roadmap: B2B Marketing Playbook
    March 9, 2020 | Lori Wizdo

    B2B marketing leaders must evolve — and quickly — from their traditional role of brand steward, lead-generation machine, and sales supporter to become an architect of engagement across the entire...

  • Report The Forrester Wave™: Marketing Resource Management, Q1 2020

    The 12 Providers That Matter Most And How They Stack Up
    March 5, 2020 | Stephanie Liu, Rusty Warner

    In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies;...

  • Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning

    Assessment: The Enterprise Marketing Technology Playbook
    February 25, 2020 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...

  • Report Research Overview: Lead-To-Revenue Marketing

    A Guide For Leveraging L2RM For Marketing Transformation
    February 10, 2020 | Lori Wizdo

    Lead-to-revenue (L2R) marketing is a business process for marketers — both business and consumer marketers — who must power up new marketing processes to achieve customer acquisition, customer...

  • Report B2C Marketers Consider DIY Approaches To Hack Martech

    For The Technically Inclined, Building In-House Offers Tempting Benefits
    January 27, 2020 | Joe Stanhope

    The majority of marketers assemble their marketing technology (martech) stack from commercially available, packaged technology. However, a growing number of firms see an opportunity to take a...

  • Report Now Tech: Email Marketing Vendors, Q1 2020

    Forrester's Overview Of 34 Email Marketing Providers
    January 22, 2020 | Shar VanBoskirk

    You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...

  • Report Forrester Infographic: The State Of Enterprise Marketing Technology, 2020

    Landscape: The Enterprise Marketing Technology Playbook
    January 16, 2020 | Joe Stanhope, David Novitzky

    Enterprise marketing technology (EMT) is a critical competency to support B2C marketers' efforts to understand and engage customers across devices and touchpoints. For our Q3 and Q4 2019 Forrester...

  • Report Now Tech: Customer Data Management Solutions, Q1 2020

    Forrester's Overview Of 20 Customer Data Management Solutions Providers
    January 8, 2020 | Noel Yuhanna

    You can use customer data management solutions to deliver a comprehensive view of customer data, become much more productive, and accelerate customer-driven initiatives through machine learning....

  • Report Enable Moments-Based Marketing With Enterprise Martech

    Executive Overview: The Enterprise Marketing Technology Playbook
    January 7, 2020 | Joe Stanhope, Rusty Warner

    Customer data and marketing technology (martech) are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's martech strategy often miss the...

  • Report AI Is A New Kind Of Creative Partner

    Data Promises To Enhance Creative Capability And Capacity
    December 20, 2019 | Thomas Husson

    Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media's measurability have driven the...

  • Report Embrace A Unified Marketing Measurement Standard

    Executive Overview: The Marketing Measurement And Insights Playbook
    November 26, 2019 | Jim Nail, Tina Moffett

    Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

  • Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up
    November 20, 2019 | Nick Barber

    In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

Content Type

Apply

Filters

Region