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  • In-Store Marketing

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  • Report Brief: CPG's Digital Future

    How CPG Brands Will Adapt To Digital Disruption
    October 28, 2014 | George Lawrie

    Consumer packaged goods (CPG) brands face intense threats from an accelerating rate of new product introduction and the erosion of brand loyalty. They also face grueling competition in a race to...

  • Report The Truth About Showrooming

    Many US Customers Buy Elsewhere After Checking Prices In-Aisle
    October 15, 2014 | Adam Silverman

    Showrooming — the act of checking prices on a mobile device in a store and then purchasing at another retailer —has been feared by retailers as a behavior that will lead to the demise of retail...

  • Report It's Time To Put Shoppers Back Into Shopper Marketing

    Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers
    June 19, 2013 | Cory Munchbach

    CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more...

  • Report TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

    Which Digital Shopper Marketing Tools To Invest In And Why
    May 8, 2012 | Cory Munchbach, Tracy Stokes

    Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...

  • Report Shopper Marketing Breaks Out Of The Store

    Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
    September 21, 2011 | Tracy Stokes

    Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...

  • Report Retail Technology Investment Priorities

    Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?
    April 1, 2009 | George Lawrie

    With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...

  • Report 2009 Asia Pacific Interactive Marketing Predictions

    China, Social, And Search Will Thrive As APAC Continues Its Global Rise
    February 10, 2009 | Steven Noble

    Overall, the current global economic turmoil will harm the Asia Pacific (APAC) region — and specifically China — less than it will other regions. Meanwhile, marketers will continue shifting their...

  • Report In-Store TV Goes Prime Time With Wal-Mart

    Smart Network Will Bring Insights And Accountability
    September 5, 2008 | Lisa Bradner

    Wal-Mart announced the rollout of its Smart Network to 2,700 stores starting this month. Smart Network will bring together in-store television, creative execution, and in-store metrics. It will...

  • Report The In-Store Experience: Selecting A Digital Camera

    Forrester Examined The In-Store Experience At Four Major Retailers
    February 20, 2007 | Bruce D. Temkin

    We examined the in-store experience for researching and selecting a digital camera in four major retail stores: Best Buy, Circuit City, RadioShack, and Wal-Mart. We found many flaws in these...

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Market Imperatives