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  • Word of Mouth Marketing & Viral Marketing

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  • Report Vendor Landscape: Social Marketing Technology

    Tools And Technology: The Social Marketing Playbook

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

  • Report Category Influencer Programs Are The New Paid Endorsements

    Influencers Create Reach But They're More Like Celebrity Spokespeople Than Customer Or Employee Advocates
    January 6, 2017 | Jessica Liu

    In our report "Clear The Word-Of-Mouth Marketing Haze," Forrester defines three word-of-mouth (WOM) marketing types: customer advocacy, employee advocacy, and category influencer. Marketers are...

  • Report Clear The Word-Of-Mouth Marketing Haze

    WOM Is An Umbrella Term To Describe Three Different Types
    November 21, 2016 | Jessica Liu

    Since Forrester defined the word-of-mouth (WOM) marketing space a year ago, the landscape has only become more confusing. Marketers are unsure how to differentiate between WOM marketing types and...

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