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  • Report Research Overview: Digital Product Management

    A CIO's Introduction To Developing Products In The Digital Age
    July 29, 2020 | Nigel Fenwick, Randy Heffner

    Digital products create new revenue and can accelerate business transformation. But trying to design and build new digital products using the same capabilities used to create and launch physical...

  • Report Research Overview: Internet Of Things

    An Executive's Guide To Success With IoT
    June 26, 2020 | Frank Gillett

    Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

  • Report Detail Your Three IoT Scenarios

    Segmenting The Application Of Internet Of Things Across Products, Assets, And Ecosystem Sources
    May 6, 2020 | Frank Gillett

    Execs can use internet of things (IoT) in three scenarios: product IoT, operations IoT, and ecosystem IoT. This report lays out the details of each scenario with subcategories for how they will...

  • Report Adopt Product Management To Connect Design And Development

    Remedy The Design-Development Disconnect With A Triad Model
    September 6, 2019 | Christopher Condo, Jennifer Wise, Bill Seguin

    Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery...

  • Report Put Product Management To Work In Software Development

    Organize Development By Product And Reap The Benefits
    February 4, 2019 | Christopher Condo, Bill Seguin

    To deliver software faster, top-performing application development and delivery (AD&D) organizations have adopted product-centric teams that obliterate organizational silos and force teams to...

  • Report Product Management's New Hunger For Customer Research Done Right

    A Gathering Of 1,600 Product Leaders Reveals Why They Need To Partner With CX Pros
    August 22, 2018 | Kelly Price, Andrew Hogan

    Product managers at Mind the Product SF 2018 (a leading product management conference Forrester attended in July) clearly recognized the importance of conducting customer research. But many were...

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