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  • Report The Top Retail Technology Investments In 2020

    Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year
    May 11, 2020 | Brendan Witcher

    In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This...

  • Report Lessons In Customer Acquisition: Learn From DTC Disruptors' Consideration Strategies

    DTCs Establish Credible Differentiation Rapidly With Social Proof, Design, Trials, And Email
    April 10, 2020 | Ryan Skinner, Sarah Dawson

    Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations (and wallets) of a new generation of consumers, often for entirely novel product or service categories....

  • Report Accelerate Incident Management By Combining AIOps And ChatOps

    January 24, 2020 | Rich Lane, Will McKeon-White

    With the ever-growing complexity of IT operations, infrastructure and operations (I&O) pros need all the tools they can get to help them keep ahead of incidents and problems. AIOps provides an...

  • Report How To Scale Your Chatbot

    Focus On Design And Knowledge Management For Chatbot Success
    December 16, 2019 | Vasupradha Srinivasan, Leslie Joseph

    While setting up a chatbot is relatively easy, driving adoption and achieving scale and meaningful outcomes is an uphill climb, and many tech teams struggle to fulfill the promise of chatbot...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

  • Report Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience
    August 21, 2019 | Julie Ask, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

  • Report The Top Retail Technology Investments In 2019

    Retailers Must Distinguish Hot From Hype In Tech Investments
    July 9, 2019 | Brendan Witcher

    We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...

  • Report Born To Chat

    Tips And Tricks From Early Chatbot Entrepreneurs
    April 2, 2019 | Julie Ask

    We spoke to 20 companies to assemble insights on operational best practices for firms developing products or services rooted in a conversational interface. If you're thinking about building up your...

  • Report Luxury Retail 2018: What A Difference A Year Makes

    Luxury Brands Finally Dive Meaningfully Into Digital
    December 17, 2018 | Michelle Beeson

    What a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect....