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  • Demand-Side Platforms (DSPs)

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  • Report Marketers: Manage Your Supply Chain

    Continuous Improvement: The Omnichannel Advertising Playbook
    July 26, 2018 | Susan Bidel

    B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising...

  • Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

    Tools And Technology: The Omnichannel Advertising Playbook

    Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and...

  • Report Marketers Must Demand More From Their Adtech

    March 6, 2018 | Joanna O'Connell

    Programmatic has become a critical part of many leading brands' advertising mix, and the technology has evolved apace. But it needs to develop to deliver "omnichannel" advertising. This report uses...

  • Report The State Of Programmatic Digital Media Buying, 2017

    October 25, 2017 | Samantha Merlivat

    This report highlights the key findings from the following: Forrester's Q1 2015 Demand-Side Platform Wave™ Online Survey, Q3 2015 Global Data Management Platform Forrester Wave™ Online Survey, Q2...

  • Report The Tools You Need To Master Omnichannel Digital Media Buying

    September 28, 2017 | Samantha Merlivat, Susan Bidel, Richard Joyce

    This report analyses the choices marketers make when evaluating and selecting the technology to support their digital media buying, like data management platforms (DMPs) and demand-side platform...

  • Report The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

    People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation
    May 30, 2017 | Richard Joyce, Samantha Merlivat

    In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel,...

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