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The Data Management Playbook For 2021
Your Business Is Only As Fast As Your Data
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
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Report Intelligent Creativity Energizes Marketing Productivity
Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation
March 1, 2021 | Jay PattisallDespite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...
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Report DataOps For The Intelligent Edge Of Business
Go Beyond Traditional Data Management And Governance
December 3, 2020 | Michele GoetzThe world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...
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Report The Dark Pattern Trap: How To Prevent Decisions That Help Short-Term KPIs But Hurt Loyalty
February 26, 2020 | Andrew HoganMany companies drive growth by manipulating customers — breaking no laws but breaking trust. While these design decisions can boost revenues in the short term, they frustrate customers, demoralize...
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Report Data-Fueled Products: How To Thrive On The Design And Data Science Collision
August 9, 2019 | Andrew HoganCompanies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it's not going well: Many companies are hurting their customers and...
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