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  • Design Thinking

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  • Report The Forrester Tech Tide™: Experience Design, Q3 2018

    Nineteen Technologies Underpin Experience Design

    Experience design (XD) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in XD, companies are evaluating and adopting a range of...

  • Report Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

    Vision: The Innovation And Emerging Technology Playbook
    July 12, 2018 | Bobby Cameron

    The most advanced digital businesses, like Kaiser Permanente, become agile platforms for business innovation — rapidly creating and delivering new business value. These customer-obsessed firms use...

  • Report At A Glance: How To Select An Experience Design Provider

    Learn About Our Research Into How They're Changing And How To Hire And Work With Them
    June 14, 2018 | Andrew Hogan

    Design services and the companies that provide them have changed. The changes are for the better, but these experience design (XD) providers' words and processes — whether around design thinking,...

  • Report Lead With A Scaled Design Thinking Mindset

    Embrace Design For Customer Obsession
    May 8, 2017 | Ryan Hart

    Some of the most admired, innovative, and valuable companies in the world have embraced the practice of design — not simply to differentiate their products in the market, but also to improve the...

  • Report Integrate Design Thinking Into Agile Development

    It's Time To Apply DevOps-Style Collaboration To The Front End Of The Software Life Cycle
    February 3, 2017 | Amanda LeClair, Allegra Burnette

    Customers' rising expectations for software that meets their needs have disrupted traditional software development cycles. To address the quality-at-speed challenge, design and development teams...

  • Report Invest In The Next-Generation Technology Skills Required For Digital Business

    Data Science, Design Thinking, And Product Management Head The List
    December 9, 2016 | Claire Schooley

    The process of digital business transformation requires people who have a curious and creative mindset, embrace challenges, and engage in continuous learning. This report presents an overview of...