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• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Now Tech: Data Governance Solutions, Q1 2021

  Forrester's Overview Of 23 Data Governance Solution Providers

  February 8, 2021 | Jennifer Belissent, PhD

  You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

• Report DataOps For The Intelligent Edge Of Business

  Go Beyond Traditional Data Management And Governance

  December 3, 2020 | Michele Goetz

  The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

• Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

  Outside-In Customer Insights Future-Proof Your Marketing Strategy

  July 30, 2020 | Fatemeh Khatibloo, James Staten

  CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

• Report Q&A: Scale AI With Automated Machine Learning

  Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML

  March 18, 2020 | Kjell Carlsson, PhD

  There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

• Report The Forrester Wave™: Data Management For Analytics, Q1 2020

  The 14 Providers That Matter Most And How They Stack Up

  February 12, 2020 | Noel Yuhanna

  In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

• Report The Forrester Tech Tide™: Intelligent Automation, Q1 2020

  Nineteen Technologies Underpin Intelligent Automation

  January 8, 2020 | Craig Le Clair

  Automation is increasingly critical to every organization's ability to win, serve, and retain its customers. To accelerate their performance in automation, companies are evaluating and adopting a...

• Report How To Manage Brexit's Impact: CISO Edition

  Focus On Data Protection, Staffing, And Regulatory Alignment

  December 12, 2019 | Paul McKay, Enza Iannopollo

  While the recent UK general election has provided certainty that the first stage of Brexit will happen on January 31, the certainty only persists until the end of 2020. It's still possible that a...

• Report Predictions 2020: Artificial Intelligence

  It's Time To Turn The Artificial Into Reality (Checks)

  October 30, 2019 | Srividya Sridharan, Mike Gualtieri, J. P. Gownder

  The urgency to reap the benefits of AI is real. As is the opportunity. Companies are seeking tangible value via cost savings, revenue growth, new products, or customer experiences. But there is no...

• Report Forrester Infographic: AI Experiences A Reality Check

  Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

  May 17, 2019 | Michele Goetz, Elizabeth Cullen

  AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...