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The Data Management Playbook For 2021
Your Business Is Only As Fast As Your Data
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
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Report Geopolitical Disruption Demands Local Trust
CMOs At Global Brands Must Pivot To Truly Multilocal Operations
February 11, 2021 | Thomas HussonEven before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...
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Report Now Tech: Data Governance Solutions, Q1 2021
Forrester's Overview Of 23 Data Governance Solution Providers
February 8, 2021 | Jennifer Belissent, PhDYou can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...
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Report DataOps For The Intelligent Edge Of Business
Go Beyond Traditional Data Management And Governance
December 3, 2020 | Michele GoetzThe world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...
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Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships
Outside-In Customer Insights Future-Proof Your Marketing Strategy
CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...
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Report Q&A: Scale AI With Automated Machine Learning
Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML
March 18, 2020 | Kjell Carlsson, PhDThere's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...
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Report The Forrester Wave™: Data Management For Analytics, Q1 2020
The 14 Providers That Matter Most And How They Stack Up
February 12, 2020 | Noel YuhannaIn our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...
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Report The Forrester Tech Tide™: Intelligent Automation, Q1 2020
Nineteen Technologies Underpin Intelligent Automation
January 8, 2020 | Craig Le ClairAutomation is increasingly critical to every organization's ability to win, serve, and retain its customers. To accelerate their performance in automation, companies are evaluating and adopting a...
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Report How To Manage Brexit's Impact: CISO Edition
Focus On Data Protection, Staffing, And Regulatory Alignment
While the recent UK general election has provided certainty that the first stage of Brexit will happen on January 31, the certainty only persists until the end of 2020. It's still possible that a...
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Report Predictions 2020: Artificial Intelligence
It's Time To Turn The Artificial Into Reality (Checks)
The urgency to reap the benefits of AI is real. As is the opportunity. Companies are seeking tangible value via cost savings, revenue growth, new products, or customer experiences. But there is no...
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Report Forrester Infographic: AI Experiences A Reality Check
Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations
AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...
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