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  • In-House Agencies

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Focus Your In-House Agency Strategy To Expand Marketing's Influence

    Own, Manage, And Share Digital Marketing Capabilities Across Your Organization
    January 17, 2020 | Jay Pattisall, Nick Monroe

    In-house agencies are suffering the same identity crisis that's plaguing CMOs and the reputation of marketing. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals...

  • Report Predictions 2020: Agencies

    The Cumulation Of Many Pressures Forces Agencies To Upgrade

    CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...

  • Report The Cost Of Losing Creativity

    The ROI Model For Agency Creativity
    June 17, 2019 | Jay Pattisall

    The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....

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