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  • Showrooming

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  • Report Showrooming Impacts Three-Quarters Of Online Sales In The EU-7 In 2016

    ForecastView Document
    November 17, 2016 | Michael O'Grady

    Retailers are increasingly reconfiguring their physical stores to support multichannel shoppers. Offline research impacts three-quarters of EU-7 online sales, or €126 billion in 2015....

  • Report Forrester Data: Showrooming Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet
    September 15, 2016 | Michael O'Grady

    Retailers are increasingly reconfiguring their physical stores to support multichannel consumers. Offline research impacts three-quarters of EU-7 online sales, amounting to €126 billion in 2015. By...

  • Report The Truth About Showrooming

    Many US Customers Buy Elsewhere After Checking Prices In-Aisle
    October 15, 2014 | Adam Silverman

    Showrooming — the act of checking prices on a mobile device in a store and then purchasing at another retailer —has been feared by retailers as a behavior that will lead to the demise of retail...

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