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  • Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd
    April 18, 2019 | Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

  • Report Introducing Forrester Future Fit

    Are You Fit Enough To Share In A World Of Intelligent Technologies?
    April 1, 2019 | James L. McQuivey

    The future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future,...

  • Report At A Glance: Master Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Digital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of...

  • Report The Digital Voice Experience Knowledge Gap

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Digital voice experiences are proliferating — but also disappointing customers. That's because it's no easy task to create a voice-based experience — people already have strong expectations for how...

  • Report Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Voice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are...

  • Report How To Design Digital Voice Experiences

    A Digital Voice Experience Series Report
    March 27, 2019 | Jennifer Wise

    Companies are rushing to launch digital voice experiences to keep up with the growth in customers' adoption of talking appliances and competitors' pilots. But their hopes to launch a killer Alexa...

  • Report How To Build A Healthcare IoT Platform

    Leverage An Adoption Road Map To Build Out A Successful Strategy
    March 22, 2019 | Jeff Becker

    Consumers are increasingly capturing personal health data, and the race is on to engage with them around it — putting it to use to improve their healthcare experience. This report looks at the...

  • Report The Top Trends For Healthcare Providers In 2019

    2019 marks a year of transition for healthcare delivery as a bevy of market forces will catalyze change. Providers are under threat from new entrants and disruptors, being pushed to take on more...

  • Report Banks Make Slow But Steady Progress With Customer-Facing AI Use Cases

    But Despite The Hype, Only Some Banks Are Pursuing AI-Driven Customer Experience
    November 27, 2018 | Zhi-Ying Barry

    Many banks globally have identified artificial intelligence (AI) as a key priority and are interested in AI implementations. But many digital banking executives don't know where to start or what to...

  • Report Emerging Technology Spotlight: Augmented, Virtual, And Mixed Reality

    Augmented, Virtual, And Mixed Reality Improve Employee Productivity
    October 22, 2018 | J. P. Gownder

    Augmented, virtual, and mixed (AR, VR, and MR) reality have ridden the waves of hype both up and down, but real organizations are gaining value from these technologies outside the media spotlight....

  • Report Case Studies: How Virtual Care Delivers A Winning Healthcare Experience

    Four Case Studies Show How To Drive ROI With Virtual Care
    October 4, 2018 | Arielle Trzcinski

    Virtual care is about to radically change the way healthcare organizations deliver care. Customers expect to receive an increasing amount of their care remotely, leaving virtual care laggards...

  • Report Moments: Maturity Framework

    Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities
    October 3, 2018 | Julie A. Ask

    Future experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences....

  • Report Give Your Brand A Voice — Literally

    Vision: The Brand Experience Playbook
    July 23, 2018 | Dipanjan Chatterjee

    Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

  • Report The Top Five Emerging Technologies Security Leaders Need To Prepare For

    Tools And Technology: The S&R Practice Playbook
    June 21, 2018 | Jeff Pollard

    High-stakes technology implementations and digital transformations with board-level visibility are moving faster than traditional security programs can handle. CISOs need to understand the reasons...

  • Report IAM For Intelligent Agents

    Intelligent Agents Will Require Continuous Authentication And Authorization To Protect Customers, Data, And Privileged Systems

    Proper identity and access management (IAM) for intelligent agents (IAs) that covers virtual assistants such as Alexa, Cortana, Google Assistant, and Siri reduces the likelihood of fraud, identity...

  • Report The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook
    April 17, 2018 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report Success With Bots And Virtual Assistants Depends On The Human Element

    Use These AI-Powered Solutions To Optimize Engagement With Early-Stage Buyers
    April 9, 2018 | Steven Casey

    Chatbots and virtual assistants (VAs) may be built on artificial intelligence (AI) and deliver digital experiences through virtual personas — but the success B2B marketers realize from them will...

  • Report Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook
    December 22, 2017 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report AI Will Revolutionize Digital Experiences

    AI Will Help Brands Win, Serve, And Retain Customers Across A Connected Experience Ecosystem
    September 11, 2017 | Julie A. Ask

    A host of technologies that broadly fall under the umbrella of artificial intelligence (AI) are revolutionizing how digital business professionals can design and deliver digital experiences. As AI...

  • Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • Report TechRadar™: Automation Technologies, Robotics, And AI In The Workforce, Q2 2017

    As Physical And Software Robots Rise, You Need A Long-Term Strategic Plan For Your Workforce
    June 26, 2017 | J. P. Gownder

    Automation technologies — physical robots, software and artificial intelligence (AI), and customer self-service solutions — are reshaping the workplace and the way your business engages with its...

  • Report 2017 European Mobile Banking Benchmark

    BBVA Comes Top In Our Review Of European Mobile Banking Services
    May 16, 2017 | Aurelie L'Hostis

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...