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  • For Marketing Leadership Professionals

    Report

    Report Brief: What Marketers Should Take Away From Mobile World Congress 2015

    March 12, 2015 | Thomas Husson

    This year's Mobile World Congress (MWC) in Barcelona brought together 90,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Of course, MWC isn't SXSW or...

  • For B2C Marketing Professionals

    Report

    Report Millennials: A Demographic Overview

    North American Consumer Technographics®
    February 25, 2015 | Gina Fleming

    In this demographic overview, we analyze Millennials, those consumers born in the 1980s and mid-1990s who are ages 18 to 34 — a group that has grown up with online shopping, smartphones, and social...

  • For CMO Professionals

    Report

    Report Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables
    January 21, 2015 | James L. McQuivey

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®
    January 16, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

  • For Customer Insights Professionals

    Report

    Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • For Customer Insights Professionals

    Report

    Report Personal Identity And Data Management

    November 13, 2014 | Fatemeh Khatibloo

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

  • For Enterprise Architecture Professionals

    Report

    Report The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda
    October 31, 2014 | Brian Hopkins, Frank E. Gillett

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda
    October 31, 2014 | Frank E. Gillett, Brian Hopkins

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive...

  • For CIO Professionals

    Report

    Report Brief: Embedded Systems Close The Experience Gap In Connected Cars

    Tech Mahindra Enables The Connected Aftermarket For Cars
    October 29, 2014 | Stefan Ried, Ph.D.

    Over the past few years, automotive firms have invested heavily into creating great customer experiences around the process of choosing and buying cars. But once a car is sold, automakers tend to...

  • For Customer Experience Professionals

    Report

    Report Case Study: Design Thinking Drives Innovation With Drop, A Connected Kitchen Product

    October 14, 2014 | Allegra Burnette

    Drop is a new iPad-connected kitchen scale that seeks to reduce bakers' anxiety and enhance the social experience of making food. To accomplish this goal, the team at Drop followed a...

  • For CIO Professionals

    Report

    Report Quick Take: HP Splits But Changes Little

    What The Two Companies Will Do Next Matters Most To CIOs
    October 7, 2014 | Peter Burris

    On October 6, 2014, HP announced that it will split its $115 billion business into two public companies by the end of its fiscal year 2015. Hewlett-Packard Enterprise will focus on the enterprise...

  • For Customer Insights Professionals

    Report

    Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 19, 2014 | Anjali Lai

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

  • For Customer Insights Professionals

    Report

    Report US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 18, 2014 | Anjali Lai

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

  • For CIO Professionals

    Report

    Report Quick Take: Observations From IFA 2014

    CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies
    September 11, 2014 | Dan Bieler

    Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer...

  • For CMO Professionals

    Report

    Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank E. Gillett, Julie A. Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

  • For CMO Professionals

    Report

    Report Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
    September 8, 2014 | James L. McQuivey, J. P. Gownder

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

  • For B2C Marketing Professionals

    Report

    Report The US Consumer Tablet Landscape

    North American Consumer Technographics®
    September 3, 2014 | Gina Fleming

    Consumer uptake of tablets continues to climb. In 2013, one-third of US online adults reported using a tablet; in 2014, this figure has grown, with the largest increase in usage coming from older...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research eReader Adoption Forecast, 2014 To 2019 (Western Europe)

    ForecastView Spreadsheet
    August 20, 2014 | Jeff Wray

    Part of our global eReader adoption forecast, this forecast details the sales and installed base for eReader devices as well as book market spending for 16 Western European countries. It also...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research eReader Adoption Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet
    August 20, 2014 | Jeff Wray

    Part of our global eReader adoption forecast, this forecast details the sales and installed base for eReader devices as well as book market spending. It also includes total book (physical and...

  • For Marketing Leadership Professionals

    Report

    Report Reasons For US Advertising Spending Shift From Offline To Online Media

    ForecastView Document
    August 13, 2014 | Jitender Miglani

    Forrester recently published our online display, paid search, and social media advertising forecasts in the US. As per Forrester estimates, total US online spending, which includes online display,...

  • For CIO Professionals

    Report

    Report Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

    Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals
    July 28, 2014 | Frank E. Gillett, Michele Pelino

    PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

  • For CMO Professionals

    Report

    Report Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

    CMOs' Strategies Must Tackle Environmental Scanning
    July 16, 2014 | James L. McQuivey

    As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

  • For Marketing Leadership Professionals

    Report

    Report Brief: What Salesforce Wear Means For Marketers

    Salesforce.com Supports The Enterprise But Underplays Marketing Potential
    July 16, 2014 | Anthony Mullen

    While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market product...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    July 14, 2014 | Jeff Wray

    With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders...

  • For Marketing Leadership Professionals

    Report

    Report Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans
    July 8, 2014 | Samantha Merlivat

    Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

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