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  • Consumer Electronics

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  • For CMO Professionals

    Report

    Report How To Ride The Rise And Fall Of Digital Devices

    The eReader Case Study Illustrates How The Next Wave Of Gadgets Will Play Out
    June 30, 2014 | James L. McQuivey

    Our digital era has witnessed the ascent and decline of a stunning number of new devices: The PDA, the digital camera, and the dedicated MP3 player have all risen to prominence only to collapse...

  • For Marketing Leadership Professionals

    Report

    Report Wearable Technology Show 2014

    Insights From The World's First Dedicated Wearables Show
    June 27, 2014 | Anthony Mullen

    While Mobile World Congress in Barcelona; CeBIT in Hanover, Germany; and SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable...

  • For B2C Marketing Professionals

    Report

    Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • For Customer Experience Professionals

    Report

    Report The Customer Experience Index, Italy 2014

    How good is the experience at leading Italian companies? This report helps answer that question by providing a benchmark of the quality of customer experience for 31 Italian brands across seven...

  • For Customer Experience Professionals

    Report

    Report The Customer Experience Index, Germany 2014

    May 28, 2014 | Jonathan Browne

    How good is the experience at leading German companies? This report helps answer that question by providing a benchmark of the quality of customer experience for 25 German brands across seven...

  • For Application Development & Delivery Professionals

    Report

    Report Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture
    May 28, 2014 | John R. Rymer, Jeffrey S. Hammond, James Staten

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

  • For CIO Professionals

    Report

    Report Quick Take: Connected-Home News Obscures Advances In Offerings For A Broader Audience

    iControl, Insteon, And Microsoft Push Connected-Home Solutions — But Need To Add Simple Devices That Solve Mobile Moments
    May 20, 2014 | Frank E. Gillett

    Last week, iControl Networks touted new customer survey data on smart-home systems, while Insteon announced the first connected-home solution kits and modules tailored for and codeveloped with...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth
    April 24, 2014 | Andrew Bartels

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    April 24, 2014 | Jeff Wray

    Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle...

  • For Customer Experience Professionals

    Report

    Report The Business Impact Of Customer Experience, 2014

    March 27, 2014 | Maxie Schmidt-Subramanian

    Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and customer loyalty. We built three simple models to estimate the impact that...

  • For Customer Experience Professionals

    Report

    Report The Customer Experience Index, France 2014

    How good is the experience at leading French companies — as rated by their consumers? This report helps answer that question by providing a benchmark of the quality of experience for 38 French...

  • For Customer Experience Professionals

    Report

    Report The Customer Experience Index, UK 2014

    March 21, 2014 | Jonathan Browne, Harley Manning

    How good is the experience at leading UK companies — as rated by their consumers? This report helps answer that question by providing a benchmark of the quality of experience for 28 UK brands...

  • For Application Development & Delivery Professionals

    Report

    Report Five Lessons For Achieving Successful Digital Customer Experience Technology Results

    The Age Of The Customer Gives AD&D Professionals A Chance To Lead The Transformation To A Winning, Customer-First Strategy
    March 20, 2014 | David Aponovich

    In the age of the customer, application development and delivery (AD&D) pros must deliver digital customer experience technology that helps put a smile on the customer's face and drives business...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)

    ForecastView Spreadsheet
    March 18, 2014 | Niki Scevak

    The global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...

  • For CMO Professionals

    Report

    Report The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It
    March 7, 2014 | James L. McQuivey

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired...

  • For CIO Professionals

    Report

    Report Quick Take: Impressions From Mobile World Congress 2014

    March 6, 2014 | Dan Bieler, Thomas Husson, Henning Dransfeld

    This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

  • For Enterprise Architecture Professionals

    Report

    Report Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits
    February 4, 2014 | Charlie Dai

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, US

    North American Consumer Technographics®
    January 29, 2014 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

  • For Customer Experience Professionals

    Report

    Report The Customer Experience Index, 2014

    January 21, 2014 | Megan Burns

    How good is the customer experience at your company — as rated by your own customers? This report helps answer that question by providing benchmarks of the quality of customer experience for 175...

  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality
    January 17, 2014 | Henry Dewing

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

  • For CIO Professionals

    Report

    Report Pioneer Vendors: Smart, Connected Products For The Internet Of Things

    Five Startups Transforming Customer Experience In A Connected World
    January 6, 2014 | Frank E. Gillett

    Many companies are rethinking the nature of their products and services as connectivity and control become easier. Smarter, more connected products are being enabled as the Internet of Things (IoT)...

  • For CMO Professionals

    Report

    Report Innovative Consumer Technology Brands Win The Battle For Mindshare

    Technographics® TRUE Brand Compass: Consumer Technology
    January 6, 2014 | Tracy Stokes

    The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand...

  • For CIO Professionals

    Report

    Report The Internet Of Things Comes Home, Bit By Bit

    Digital Homes Will Get Smart In Small Steps
    December 23, 2013 | Frank E. Gillett

    The connected world's tendrils are expanding far and wide to gear like farm equipment and parking meters, yet most consumers' homes remain a simple endpoint of connectivity whose intelligence is...

  • For Marketing Leadership Professionals

    Report

    Report The Increasing Sophistication Of The Digital Home

    North American Consumer Technographics®
    November 22, 2013 | Gina Fleming

    The US digital home has undergone major disruption in the past decade. Five years ago, the digital home was just starting to see the early stages of consumer home networking; today, the digital...

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