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  • Consumer Electronics

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  • For Marketing Leadership Professionals

    Report

    Report Customer Life-Cycle Industry Overview: Consumer Electronics

    A Consumer Technographics® Report
    November 21, 2013 | Reineke Reitsma

    A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet
    November 20, 2013 | Niki Scevak

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid...

  • For CIO Professionals

    Report

    Report Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%
    October 25, 2013 | Andrew Bartels

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech...

  • For Marketing Leadership Professionals

    Report

    Report There Is No Internet Of Things — Yet

    October 17, 2013 | Sarah Rotman Epps

    Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use products in...

  • For Customer Experience Professionals

    Report

    Report Build Seamless Experiences Now

    Experience Persistence Transforms Fragmented Interactions Into A Unified System Of Engagement
    September 19, 2013 | Tony Costa

    Multidevice ownership and pervasive connectivity mean customers now have, use, and expect multiple ways to interact with companies far beyond the desktop or retail outlet. This change in behavior...

  • For CIO Professionals

    Report

    Report Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data
    September 3, 2013 | Frank E. Gillett

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®
    July 23, 2013 | Gina Fleming

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

  • For Marketing Leadership Professionals

    Report

    Report The European eCommerce Landscape

    A European Consumer Technographics® Report
    July 10, 2013 | Reineke Reitsma

    The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

  • For Customer Experience Professionals

    Report

    Report Meet The Changing Needs Of Connected Customers

    June 27, 2013 | Ron Rogowski

    Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

  • Report

    Report Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out
    June 20, 2013 | Sarah Rotman Epps

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been. Google's...

  • For Marketing Leadership Professionals

    Report

    Report The Worldwide Tablet Forecast

    A ForecastView Report
    June 13, 2013 | Michael O'Grady, Vikram Sehgal

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • For Customer Experience Professionals

    Report

    Report The Business Impact Of Customer Experience, 2013

    June 10, 2013 | Maxie Schmidt-Subramanian

    Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and loyalty. We built three simple models to estimate the impact customer experience...

  • For Marketing Leadership Professionals

    Report

    Report Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report
    May 28, 2013 | Reineke Reitsma

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Getting Mobile Right With Mobility POST

    A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies
    May 24, 2013 | Julie A. Ask

    Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer base...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

    ForecastView Spreadsheet
    May 22, 2013 | Susan Wu

    Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical data going...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2012, China

    Asia Pacific Consumer Technographics®
    May 2, 2013 | Samantha Jaddou

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years
    April 25, 2013 | Andrew Bartels

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    April 22, 2013 | Jeff Wray

    Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2012, Europe

    European Consumer Technographics®
    April 8, 2013 | Gina Fleming

    This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology...

  • For Marketing Leadership Professionals

    Report

    Report "Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices
    March 26, 2013 | Sarah Rotman Epps

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for...

  • For Marketing Leadership Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®
    March 13, 2013 | Reineke Reitsma

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

  • For Marketing Leadership Professionals

    Report

    Report US Online Hispanics: A Demographic Overview

    North American Technographics®
    February 26, 2013 | Reineke Reitsma

    This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile...

  • For Marketing Leadership Professionals

    Report

    Report Emerging Touchpoints Require A Marketing Mind Shift

    February 19, 2013 | Anthony Mullen

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to respond to...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet
    February 8, 2013 | Michael O'Grady

    Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    February 1, 2013 | Vikram Sehgal

    Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

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