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  • For Customer Experience Professionals

    Report

    Report What's Wrong With The Mobile Web?

    February 12, 2007 | Vidya L. Drego

    The mobile Web is fraught with user experience challenges. Sites are difficult to find, usability of both devices and sites is poor, and access is costly. Despite these challenges, the mobile Web...

  • For CIO Professionals

    Report

    Report Despite Low Uptake, VoIM Matters

    VoIM Strengthens Communities And Weakens The Phone-Voice Connection
    February 6, 2007 | Sally M. Cohen, Maribel D. Lopez

    With US high-speed penetration reaching more than 40% of households and IM adoption surpassing one-third of online households, consumers are getting ready for voice over IM (VoIM). Despite desire...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Identifying Big Spenders Across Online Businesses

    More Advanced Online Activities Correlate To Increased Online Spending
    February 2, 2007 | Carrie Johnson

    As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...

  • For Marketing Leadership Professionals

    Report

    Report Hispanics Connect To Mobile Data

    Hispanic Mobile Data Users Are A Small But Attractive Group
    February 2, 2007 | Tamara Barber

    Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...

  • For Marketing Leadership Professionals

    Report

    Report How European Youth Use Mobile

    Catering To The Whims Of 50 Million Mobile Users
    February 2, 2007 | Niek Van Veen

    Mobile penetration among online European consumers aged12 to 24 has reached 84%. More than the average mobile user, this youth segment is open to what mobile product managers have to offer in terms...

  • For CIO Professionals

    Report

    Report India's Booming Media And Entertainment Industry: IT Market Trends And Opportunities, 2006-2010

    February 1, 2007 | Dane Anderson

    This report explores India's fast-growing media and entertainment industry (M&E) to help vendor strategists assess the market. Driven by India's healthy economy, rising middle class, higher...

  • For Marketing Leadership Professionals

    Report

    Report Scenario-Engaged Consumers

    Digital Lifestyle Applications Drive PC Value And Usage
    January 26, 2007 | J. P. Gownder

    The price consumers are willing to pay for a new PC continues to decline every year, yet high-value customers do exist. Digital lifestyle scenarios, which bring together hardware, software, and...

  • For Infrastructure & Operations Professionals

    Report

    Report Vista Will Enter The Market On High-End PCs

    Early Adopters To Turn To Sony And Toshiba For Stylish Vista-Powered Machines
    January 26, 2007 | J. P. Gownder

    Windows Vista will first benefit niche players in the consumer PC industry. Natural winners will include vendors of high-end PCs like Sony and Toshiba, whose products will appeal to the nearly...

  • For Marketing Leadership Professionals

    Report

    Report Hey Presto! Dell Does Consumer Support Service

    What Can Product And Channel Managers Learn About New Service Revenue Opportunities?
    January 25, 2007 | Paul Jackson

    Dell today launched Presto, a consumer home service offering in the UK, France, and Germany that is like US services such as Geek Squad. Dell's size, European presence, and existing support and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report EBPP Forecast: 2006 To 2011

    The Number Of EBPP Users Will Grow By 63% During The Next Five Years
    January 25, 2007 | Catherine Graeber

    In 2005, electronic bill payment and presentment (EBPP) adoption grew by 34%, the highest annual growth rate in four years. Robust adoption growth is expected during the next five years, as the...

  • For Marketing Leadership Professionals

    Report

    Report Consumer VoIP User Profile

    January 19, 2007 | Sally M. Cohen

  • For Marketing Leadership Professionals

    Report

    Report Here Come The Internet Video Devices

    IVD Rollouts Create A New Online Power Position: Device Portal
    January 19, 2007 | Josh Bernoff, Charles S. Golvin

    The first two weeks in January saw a wide variety of announcements of Internet video devices (IVDs) — devices intended to bring online video to the TV set. By virtue of its installed base,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Free Online Trades Won't Trigger A Price War — Yet

    Bank of America Offer Won't Grab Market Share, But It Will Change Investor Expectations
    January 19, 2007 | Bill Doyle

    Offers of free online trades from Bank of America and upstarts haven't forced the top direct brokerages to lower their own commissions. It's no surprise: Few US households trade often enough to...

  • For Marketing Leadership Professionals

    Report

    Report CES 2007: The End Of The High-Definition DVD Format War?

    Hardly, But New Dual-Format Announcements Muddy The Market Waters
    January 16, 2007 | Paul Jackson

    The first products offering compatibility between the rival Blu-ray and HD-DVD formats were announced at CES last week. Two very different approaches offer solutions from both ends of the value...

  • For Infrastructure & Operations Professionals

    Report

    Report Free Muni Wireless Noses Into The Broadband Market

    Ad-Supported Muni Wireless Will Find Its Niche With Consumers
    January 11, 2007 | Sally M. Cohen, Charles S. Golvin

    Nearly 300 towns, cities, and counties across the US are actively deploying wireless networks or hotspots for consumer and residential use, although consumers have not flocked to these networks....

  • For Customer Experience Professionals

    Report

    Report Top User Experience Flaws On Financial Services, Retail, And Automotive Sites

    Forrester Taps Its Database Of Web Site Reviews To Find Top Flaws By Industry
    January 11, 2007 | Moira Dorsey

    We looked at the results from Forrester's database of Web Site Reviews to find the top failures on sites in three industries: financial services, retail, and auto manufacturers. What did we find?...

  • For CIO Professionals

    Report

    Report Apple's iPhone Changes The Stakes, Not The Game

    January 11, 2007 | Charles S. Golvin

    At this week's Macworld, Apple introduced its long-awaited entry into the mobile phone business: the iPhone. The device unites a full-screen video iPod, a phone, and Internet applications in a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How Damaging Are Negative Customer Reviews?

    January 10, 2007 | Sucharita Kodali

    While the vast majority of online consumers use customer reviews during the course of their research process, a much smaller percentage of online sellers offer them. Part of the anxiety with...

  • For Marketing Leadership Professionals

    Report

    Report Consumers' Behavior Online: A Deep Dive

    Behavioral Targeting Is A Gold Mine For Interactive Marketers
    January 4, 2007 | Ted Schadler

    Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...

  • For Marketing Leadership Professionals

    Report

    Report Over The Top: The Path To Internet-Delivered TV

    Devices, Economics, And Interface Obstacles Will Slow This Transition
    January 3, 2007 | Josh Bernoff

    Now that so much video is available online, television executives are asking if future TV programming will be delivered over the Internet, bypassing today's traditional cable and satellite...

  • For Marketing Leadership Professionals

    Report

    Report The Forrester Wave™: Rich Media Content Delivery, Q2 2006

    Akamai Leads In Our Services Evaluation
    June 9, 2006 | Brian Haven

    Forrester evaluated leading rich media content delivery vendors across 70 criteria and found that Akamai Technologies' expansive network and media experience established it as a leader in the...

  • For Marketing Leadership Professionals

    Report

    Report The Forrester Wave™: Consumer ISPs, Q4 2005

    Evaluation Of Top Consumer Internet Service Providers Across 25 Criteria
    December 28, 2005 | Maribel D. Lopez

    The ISP market is morphing as more consumers move online and shift from dial-up to broadband. To assess the state of the US consumer ISP market and see how the providers stack up against each...

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