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  • B2B Marketing

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The B2B Marketing Playbook For 2018

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • For B2B Marketing Professionals

    Report

    Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • For B2B Marketing Professionals

    Report

    Report B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
    August 9, 2011 | Peter O'Neill

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

  • For Sales Enablement Professionals

    Report

    Report ChanSat India 2009: The Voice Of India's IT Channel Community

    May 1, 2009 | Tirthankar Sen

    It is of paramount importance to have an appropriate channel strategy in a geographically diverse market like India in order to cater to the growing opportunities. This document is based on a...

  • For B2B Marketing Professionals

    Report

    Report Case Study: Intuit TurboTax Uses Crowd Wisdom To Make Online Support Less Taxing

    March 4, 2009 | Laura Ramos

    Intuit TurboTax used the wisdom of crowds — gleaned by analyzing how tax filers and tax preparation businesses interact with thousands of pages of support and tax code information — to supercharge...

  • For B2B Marketing Professionals

    Report

    Report Tell Your B2B Marketing Story With Online Video

    January 26, 2009 | Laura Ramos

    As business-to-business (B2B) marketers recognize the power of video for creating emotional, engaging connections with prospects, most struggle to make this medium personal and persuasive. As...

  • For B2B Marketing Professionals

    Report

    Report Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
    August 13, 2008 | George Lawrie

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...