21 results in Reports
Sort by:
Refine
  • Consumer Electronics
  • Customer Insights

Search Results

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)

    ForecastView Document
    October 23, 2017 | Satish Meena, Frank E. Gillett

    We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Smart Home Devices Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    May 11, 2016 | Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the installed base of smart home devices and systems in the US. We also look at the number of households that...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Consumer Wearables Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    March 29, 2016 | Susan Wu

    When Forbes dubbed 2014 to be “the year of wearable technology,” it was clear the market was anticipating an explosion of smart computing devices meant to be worn on the body (Source: Ewan Spence,...

  • For Customer Insights Professionals

    Report

    Report One Task, Many Devices

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    July 6, 2015 | Anjali Lai

    We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...

  • For Customer Insights Professionals

    Report

    Report Personal Identity And Data Management Success Starts With Customer Understanding

    March 17, 2015 | Fatemeh Khatibloo

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

  • For Customer Insights Professionals

    Report

    Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • For Customer Insights Professionals

    Report

    Report Personal Identity And Data Management

    November 13, 2014 | Fatemeh Khatibloo

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

  • For Customer Insights Professionals

    Report

    Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 19, 2014 | Anjali Lai

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

  • For Customer Insights Professionals

    Report

    Report US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 18, 2014 | Anjali Lai

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    July 14, 2014 | Jeff Wray

    With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    April 24, 2014 | Jeff Wray

    Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    April 22, 2013 | Jeff Wray

    Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...

  • For Customer Insights Professionals

    Report

    Report The Opportunities And Challenges Of Mobile Research

    Mobile Research Adds "Anytime, Anywhere" To The Research Mix
    July 20, 2009 | Reineke Reitsma

    Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

  • For Customer Insights Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Mobile POST

    July 9, 2009 | Reineke Reitsma

    Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

  • For Customer Insights Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Mobile Technographics®

    May 22, 2009 | Reineke Reitsma

    Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

  • For Customer Insights Professionals

    Report

    Report The Cord-Cutter Effect In Research

    Finding Ways To Survey Hard-To-Reach Target Groups
    March 25, 2009 | Tamara Barber

    The growing number of cord-cutters in Europe and the US means that traditional landline phone surveys reach less of the population. While Europe still has a higher rate of cord-cutting, US...

  • For Customer Insights Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Product Strategists' Segmentation Best Practices

    March 10, 2009 | Reineke Reitsma

    In most companies, the development of a customer segmentation is the responsibility of the market research department. A good segmentation is used by the whole organization and especially guides...

  • For Customer Insights Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

    February 2, 2009 | Reineke Reitsma

    In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...

  • For Customer Insights Professionals

    Report

    Report The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis

    October 24, 2008 | Reineke Reitsma

    There have been tough economic times before, but those were in a different era. In the 1980s, consumers only received information via television and newspapers, which meant a certain delay in...

  • For Customer Insights Professionals

    Report

    Report Poland 2007: An Emerging Market Of Technology Optimists

    March 10, 2008 | Olesia Klevchuk

    With a population of 38 million, Poland has a lot of potential for companies looking to expand their business into Central Europe. The income of the average Polish consumer is growing and will...

  • For Customer Insights Professionals

    Report

    Report Best Practices In SOHO Research

    Maximize The Precision And Usefulness Of Small Office/Home Office Studies
    May 14, 2007 | J. P. Gownder

    Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...