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  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand
    June 29, 2015 | Andrew Bartels

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

  • For CIO Professionals

    Report

    Report Quick Take: Observations From IFA 2014

    CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies
    September 11, 2014 | Dan Bieler

    Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer...

  • For CMO Professionals

    Report

    Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank E. Gillett, Julie A. Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

  • For B2C Marketing Professionals

    Report

    Report The US Consumer Tablet Landscape

    North American Consumer Technographics®
    September 3, 2014 | Gina Fleming

    Consumer uptake of tablets continues to climb. In 2013, one-third of US online adults reported using a tablet; in 2014, this figure has grown, with the largest increase in usage coming from older...

  • For CIO Professionals

    Report

    Report Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

    Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals
    July 28, 2014 | Frank E. Gillett, Michele Pelino

    PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

  • For Marketing Leadership Professionals

    Report

    Report Brief: What Salesforce Wear Means For Marketers

    Salesforce.com Supports The Enterprise But Underplays Marketing Potential
    July 16, 2014 | Anthony Mullen

    While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market product...

  • For B2C Marketing Professionals

    Report

    Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • For Application Development & Delivery Professionals

    Report

    Report Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture
    May 28, 2014 | John R. Rymer, Jeffrey S. Hammond, James Staten

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth
    April 24, 2014 | Andrew Bartels

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)

    ForecastView Spreadsheet
    March 18, 2014 | Niki Scevak

    The global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...

  • For CIO Professionals

    Report

    Report Quick Take: Impressions From Mobile World Congress 2014

    March 6, 2014 | Dan Bieler, Thomas Husson, Henning Dransfeld

    This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

  • For CIO Professionals

    Report

    Report Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%
    October 25, 2013 | Andrew Bartels

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech...

  • For CIO Professionals

    Report

    Report Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data
    September 3, 2013 | Frank E. Gillett

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

  • For Customer Experience Professionals

    Report

    Report Meet The Changing Needs Of Connected Customers

    June 27, 2013 | Ron Rogowski

    Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

  • For Marketing Leadership Professionals

    Report

    Report The Worldwide Tablet Forecast

    A ForecastView Report
    June 13, 2013 | Michael O'Grady, Vikram Sehgal

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Getting Mobile Right With Mobility POST

    A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies
    May 24, 2013 | Julie A. Ask

    Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer base...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years
    April 25, 2013 | Andrew Bartels

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

  • For Marketing Leadership Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®
    March 13, 2013 | Reineke Reitsma

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet
    February 8, 2013 | Michael O'Grady

    Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    January 30, 2013 | Michael O'Grady

    Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • For CIO Professionals

    Report

    Report Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

    Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks
    December 13, 2012 | Andrew Bartels

    The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases...

  • For Application Development & Delivery Professionals

    Report

    Report Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook
    August 7, 2012 | Mike Gualtieri

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

  • For Marketing Leadership Professionals

    Report

    Report The Rise Of Post-PC Productivity

    App Innovators Disrupt The Value Chain Of PC-Era Software Giants
    August 1, 2012 | Sarah Rotman Epps

    Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

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