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The Cloud Computing Playbook For 2018

Achieve Cloud Economics For Operations And Services

Confusing cloud definitions and erroneously identified "cloud" solutions impede cloud becoming a staple in your customer-centric technology portfolio. Forrester offers its cloud computing playbook...

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  • For Enterprise Architecture Professionals

    Report

    Report The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda
    October 31, 2014 | Brian Hopkins, Frank E. Gillett

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda
    October 31, 2014 | Frank E. Gillett, Brian Hopkins

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive...

  • For CIO Professionals

    Report

    Report Quick Take: HP Splits But Changes Little

    What The Two Companies Will Do Next Matters Most To CIOs
    October 7, 2014 | Peter Burris

    On October 6, 2014, HP announced that it will split its $115 billion business into two public companies by the end of its fiscal year 2015. Hewlett-Packard Enterprise will focus on the enterprise...

  • For Application Development & Delivery Professionals

    Report

    Report Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture
    May 28, 2014 | John R. Rymer, Jeffrey S. Hammond, James Staten

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

  • For Enterprise Architecture Professionals

    Report

    Report Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits
    February 4, 2014 | Charlie Dai

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

  • For Marketing Leadership Professionals

    Report

    Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • For Marketing Leadership Professionals

    Report

    Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

  • For CIO Professionals

    Report

    Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
    June 6, 2011 | Frank E. Gillett

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

  • For Marketing Leadership Professionals

    Report

    Report Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition
    December 10, 2010 | Ian Fogg

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

  • For Sourcing & Vendor Management Professionals

    Report

    Report The Transformation Of Sourcing Depends On Its Ability To Empower Employees

    An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology
    December 2, 2010 | Christopher Andrews

    A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by...

  • For CIO Professionals

    Report

    Report Welcome To The Empowered Era

    An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees
    November 1, 2010 | Ted Schadler

    Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an...

  • For Marketing Leadership Professionals

    Report

    Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • For Marketing Leadership Professionals

    Report

    Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • For Marketing Leadership Professionals

    Report

    Report Consumer Cloud Services Are The Foundation For Multidevice Strategies

    A Consumer Product Strategy Introduction To The Personal Cloud
    February 9, 2010 | Ian Fogg

    Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using...

  • For Marketing Leadership Professionals

    Report

    Report The Convenience Quotient Of Consumer Storage And Backup

    July 6, 2009 | Nathan Safran

    The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety...

  • For CIO Professionals

    Report

    Report The Personal Cloud

    How Individual Computing Will Shift From Being Device-Centric To Information-Centric
    July 6, 2009 | Frank E. Gillett

    The personal computing experience is complex and challenging, as individuals wrestle with multiple personal computers (PCs) and online services to manage an increasingly diverse set of information....

  • For Marketing Leadership Professionals

    Report

    Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...