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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How GameStop Is Fighting Disruption

    May 10, 2016 | Sucharita Kodali

    Like many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...

  • For CIO Professionals

    Report

    Report Quick Take: HP Splits But Changes Little

    What The Two Companies Will Do Next Matters Most To CIOs
    October 7, 2014 | Peter Burris

    On October 6, 2014, HP announced that it will split its $115 billion business into two public companies by the end of its fiscal year 2015. Hewlett-Packard Enterprise will focus on the enterprise...

  • For CIO Professionals

    Report

    Report Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

    Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals
    July 28, 2014 | Frank E. Gillett, Michele Pelino

    PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

  • For CMO Professionals

    Report

    Report Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

    CMOs' Strategies Must Tackle Environmental Scanning
    July 16, 2014 | James L. McQuivey

    As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality
    January 17, 2014 | Henry Dewing

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

  • For CIO Professionals

    Report

    Report Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%
    October 25, 2013 | Andrew Bartels

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years
    April 25, 2013 | Andrew Bartels

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

  • For CIO Professionals

    Report

    Report Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

    Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks
    December 13, 2012 | Andrew Bartels

    The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases...

  • For B2B Marketing Professionals

    Report

    Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • For CIO Professionals

    Report

    Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
    June 6, 2011 | Frank E. Gillett

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

  • For Marketing Leadership Professionals

    Report

    Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • For Marketing Leadership Professionals

    Report

    Report Digital Natives: The Generation That Music Product Strategy Forgot

    The Case For A Music Product Strategy Reset
    January 14, 2011 | Mark Mulligan

    Digital music product strategy is in urgent need of a reset. While tumbling CD revenues and stuttering digital sales continue to highlight the diminishing relevance of current music products, a...

  • For Marketing Leadership Professionals

    Report

    Report The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map
    July 23, 2010 | Thomas Husson

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

  • For Marketing Leadership Professionals

    Report

    Report Creating New Revenues Around Content: Find Your Popcorn

    June 29, 2010 | Nick Thomas

    Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models,...

  • For Marketing Leadership Professionals

    Report

    Report How Demand Media Is Redefining Content

    March 26, 2010 | Nick Thomas

    While traditional media companies agonize about how to charge consumers for expensively produced content, other providers are approaching the challenge of the post-Media Meltdown content market...

  • For Marketing Leadership Professionals

    Report

    Report Consumer Cloud Services Are The Foundation For Multidevice Strategies

    A Consumer Product Strategy Introduction To The Personal Cloud
    February 9, 2010 | Ian Fogg

    Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using...

  • For Marketing Leadership Professionals

    Report

    Report US Broadband Telephony Forecast, 2009 To 2014

    January 8, 2010 | Doug Williams

    Residential broadband telephone lines will grow by 10.8 million, or 46%, over the next five years; this forecast includes managed voice over Internet protocol (VoIP) services offered by cable...

  • For CIO Professionals

    Report

    Report Consumer Security Market Trends, 2009 To 2010: The Freeware Threat

    December 4, 2009 | Jonathan Penn

    The rise of freeware represents one of the most disruptive forces to hit the consumer security market. Free solutions of good quality have changed the market dynamic from one where original...

  • For CIO Professionals

    Report

    Report Consumer Security Market Trends, 2009 To 2010: Changing Channel And Partner Dynamics

    November 30, 2009 | Jonathan Penn

    Consumer security vendors are faced with market forces that are mandating a change in how they take their solutions to market. Low conversion of trials and high customer churn at renewal time are...

  • For Marketing Leadership Professionals

    Report

    Report Technographics® Survey Highlights: The US Triple-Play Landscape

    October 19, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Broadband Telephony Forecast, 10/09 (US)

    ForecastView Spreadsheet
    October 14, 2009 | Tushi Banerjee

    Installed base of broadband telephony households including over-the-top and managed broadband households by connection type. Includes historical data going back to 2004 plus a five-year forecast.

  • For Marketing Leadership Professionals

    Report

    Report Music Release Windows: The Product Innovation That The Music Business Can't Do Without

    September 4, 2009 | Mark Mulligan

    In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks...

  • For Marketing Leadership Professionals

    Report

    Report Making Cloud-Based Music Services Fulfill Their Destiny

    September 4, 2009 | Sonal Gandhi

    On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience...

  • For Marketing Leadership Professionals

    Report

    Report How To Survive The Media Meltdown

    Identifying Successful Content Strategies
    August 5, 2009 | Nick Thomas

    The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems...

  • For Marketing Leadership Professionals

    Report

    Report Netbooks Remain Adjunct PCs . . . For Now

    Radical Changes In Technology And Business Model Are Around The Corner
    July 14, 2009 | Paul Jackson

    For a new technology category that's only 20 months old, netbooks have certainly shaken up the consumer technology world. But can this momentum continue? Forrester believes that the device that...