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  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2015

    Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience
    June 8, 2015 | Megan Burns, Corey Stearns

    Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®
    January 16, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Website Functionality Benchmark: Australian Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers
    February 10, 2012 | Steven Noble

    Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Website Functionality Benchmark: European Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers
    September 12, 2011 | Martin Gill

    Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Website Functionality Benchmark 2011: Luxury Fashion Brands

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five European Luxury Fashion Brands
    May 23, 2011 | Andrea Carini

    Forrester evaluated the transactional websites of five European luxury fashion brands — Burberry, Dolce&Gabbana, Gucci, Hermes, and Louis Vuitton — using our Website Functionality Benchmark...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2010, US

    North American Consumer Technographics®
    September 21, 2010 | Jacqueline Anderson

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics, behaviors,...

  • For Marketing Leadership Professionals

    Report

    Report Online Video Best Practice

    Benchmarking Web Sites Using Forrester's Online Video Product Scorecard
    August 5, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Benchmarking UK Banks' Sales Sites, 2010

    The Co-Operative Bank Has The Best Content And Functionality
    June 16, 2010 | Vanessa Niemeyer, Ph.D.

    Forrester evaluated the Web sites of the 10 largest UK retail banking brands — Barclays, Halifax, HSBC, first direct, Lloyds TSB, Nationwide, NatWest, Santander, The Co-operative Bank, and...

  • For Marketing Leadership Professionals

    Report

    Report Benchmarks And Best Practices For Online Video Advertising

    The 2009 US Online Video Advertising WebTrack
    February 4, 2010 | Nate Elliott

    With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2009, US

    A Life Stage Analysis Of The US Benchmark Survey
    September 2, 2009 | Jacqueline Anderson, Charles S. Golvin

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Benchmark 2008: Which Generations Bank And Invest Online?

    North American Consumer Technographics
    October 27, 2008 | Bill Doyle

    Online financial services run counter to the general pattern of technology adoption, where Gen Y typically sets the pace. Instead, Seniors are the generation most likely to track their investment...

  • For Marketing Leadership Professionals

    Report

    Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: Gen Y Comes Of Age

    North American Consumer Technographics
    July 25, 2008 | Shar VanBoskirk

    As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

    North American Consumer Technographics
    July 25, 2008 | James L. McQuivey

    The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: Forecast Growth Of Devices And Access In The US

    North American Consumer Technographics
    July 25, 2008 | Charles S. Golvin

    A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: The Web Purchasing Power Of Gen X

    North American Consumer Technographics
    July 25, 2008 | Sucharita Kodali

    Despite recent economic woes, online retail sales are projected to grow 17% in 2008 and surpass the $200 billion mark. Further, the bulk of online retail sales are driven by tenured Gen Xers and...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: Putting The Personal Into The PC

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Benchmark 2008: Examining Travel Behavior By Generation

    North American Consumer Technographics
    July 23, 2008 | Henry H. Harteveldt

    US travelers are not a single block of people. Examining travelers' behavior by generation identifies important differences. Boomers and Gen X have the largest proportion of travelers — 72% and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake

    North American Consumer Technographics
    July 23, 2008 | Carlton A. Doty

    Now more than ever, the Web is teeming with health-related content as new sites, products, and services seem to flood the market under the health and wellness guise. So how are consumers...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: Pay TV Is Growing Through Digital Upgrades

    North American Consumer Technographics
    July 23, 2008 | James L. McQuivey

    TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y

    North American Consumer Technographics
    July 21, 2008 | Sally M. Cohen

    Traditional telephone companies face a daunting reality: Many consumers — especially Gen X and Gen Y — are forgoing traditional telephone landlines in favor of other voice technologies. For younger...