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Forrester 2018 Prediction:

Identity will make or break trust in digital ecosystems

Governments will lose their perch as the sole providers of reliable, verified identities. As customers increasingly engage with businesses through digital, rather than in-person, channels, firms have to ensure they minimize fraud by issuing online credentials and allowing only trustworthy customers to transact with them.

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  • For Security & Risk Professionals

    Report

    Report Work With Marketing Pros To Prevent Breaches

    How To Protect Your Email Data
    September 23, 2011 | Eve Maler

    In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...

  • For Marketing Leadership Professionals

    Report

    Report How To Protect Your Email Data

    August 5, 2011 | Shar VanBoskirk

    Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust...

  • For Security & Risk Professionals

    Report

    Report Malware And Trojans And Bots, Oh My!

    Stop Chasing Malware Flavor Of The Month, Start Planning Strategically
    February 28, 2011 | Chenxi Wang

    2010 was an exciting year on the malware calendar — the year that brought us Operation Aurora, Zeus, and Stuxnet. Malware is now a widespread problem for both consumers and businesses. Security...

  • For Marketing Leadership Professionals

    Report

    Report Technographics Survey Highlights: The Internet Security Landscape In Latin America

    March 22, 2010 | Roxana Strohmenger

    This highlight deck summarizes the key findings related to online security and privacy from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the second...

  • For CIO Professionals

    Report

    Report Market Momentum: IT Security Market, H2 2009

    March 3, 2010 | Jonathan Penn

    Forrester's market momentum overview assists vendor strategists tracking the evolution of the IT security market and gathering intelligence about company activities. In the second half of 2009, we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: CIBC Bolsters Customer Trust By Deploying Trusteer Tools

    December 9, 2009 | Edward Kountz

    Like most financial institutions, Canada's CIBC is looking for ways to increase consumers' security and trust while banking online. CIBC recently began offering online banking customers free...

  • For CIO Professionals

    Report

    Report Consumer Security Market Trends, 2009 To 2010: The Freeware Threat

    December 4, 2009 | Jonathan Penn

    The rise of freeware represents one of the most disruptive forces to hit the consumer security market. Free solutions of good quality have changed the market dynamic from one where original...

  • For CIO Professionals

    Report

    Report Consumer Security Market Trends, 2009 To 2010: Evolving Threats And Defenses

    November 12, 2009 | Jonathan Penn

    As the nature of cyber threats has evolved, consumers' definition of security and their expectations of solutions have been changing as well. With the rise of account compromise and identity theft...

  • For CIO Professionals

    Report

    Report Consumers Turn To Freeware As Their Security Worries Deepen

    Consumers Are Getting More Security-Savvy, More Concerned, And Less Trusting
    July 6, 2009 | Jonathan Penn

    To understand the state of consumers' attitudes and behavior with regard to online security and privacy and how it is changing, Forrester recently surveyed more than 4,600 online adults in North...

  • For Marketing Leadership Professionals

    Report

    Report Consumers Combat Their Internet Fears With Free Protection Measures

    How Can Consumer Product Strategists Better Address Security Concerns?
    June 19, 2008 | Natalie Lambert

    The vast majority of North American online consumers that use a connected PC at home are greatly concerned about malicious code invading their PCs, becoming the next victim of identity theft, and...

  • For Marketing Leadership Professionals

    Report

    Report Technographics® Insight: Which Security Measures Do Europeans Take?

    June 13, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at security measures taken by Internet users in Europe. It examines which types of consumers are having the most security concerns, and it gives insight in...

  • For Security & Risk Professionals

    Report

    Report Mobile Authentication Marries Security With Convenience

    A Token-Killing Form Factor For Secure Consumer Online Banking
    November 16, 2007 | Bill Nagel

    Financial institutions seeking to expand their online and mobile banking offerings to their entire customer base face the age-old challenge of balancing security with usability. Many banks feel...

  • For Security & Risk Professionals

    Report

    Report Consumers' Concern About Online Security Doesn't Mean A Payday For Vendors

    Adoption Of Security Products Increases, But Consumers Look Elsewhere
    August 30, 2007 | Natalie Lambert

    Fueled by growing concerns about security on the Internet, North American online consumers are stepping up their use of tools like antimalware, personal firewall software, and spam and pop-up...

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