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  • Report Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

  • Report Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality
    January 17, 2014 | Henry Dewing

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

  • Report Coming Soon: The Need To Search Video In The Enterprise

    March 18, 2011 | Leslie Owens

    Video is not a fringe format anymore. Increasingly, information workers consume video in the workplace for training purposes, technical help, and real-time communication with colleagues and...

  • Report TechRadar™ For Content & Collaboration Professionals: Enterprise Video, Q1 2011

    Tools To Manage And Deliver Video Are Growing; Videoconferencing Makes A Comeback
    January 21, 2011 | Philipp Karcher

    Enterprises increasingly use video in a wide range of use cases, changing how they collaborate, issue communications, train their employees, and even talk to customers. But the transformational...

  • Report Audience Data Management: A Must-Have For Publishers

    It's Not Just For Buyers Anymore
    January 11, 2011 | Michael Greene

    As digital publishers dive into audience selling opportunities, managing disparate audience data sources is becoming a necessity. New data management platforms promise to help publishers more...

  • Report The Transformation Of Sourcing Depends On Its Ability To Empower Employees

    An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology
    December 2, 2010 | Christopher Andrews

    A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by...

  • Report What You Need To Know About Third-Party Recommendation Engines

    November 18, 2010 | Sucharita Kodali

    eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for...

  • Report China IT Channel Landscape 2010

    May 1, 2010 | Bryan Wang

    This document provides a comprehensive background of the channel dynamics and competitive landscape in China in order to enable vendor strategists to address market opportunities more successfully....

  • Report Topic Overview: Social CRM Goes Mainstream

    January 5, 2010 | William Band, Natalie L. Petouhoff, Ph.D.

    Forrester's customer relationship management (CRM) research helps business process professionals embrace best practices — from process optimization to technology implementation — to improve...

  • Report The Forrester Wave™: US Online Video Platforms, Q4 2009

    Brightcove And Ooyala Lead A Maturing Market
    November 6, 2009 | Bobby Tulsiani

    In Forrester's 37-criteria evaluation of online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes. VMIX and...

  • Report Navigating The Agency Landscape

    A Road Map For Selecting And Managing Interactive Agencies
    May 21, 2009 | Sean Corcoran

    The drastic changes in consumer behavior due to fragmented media and Social Computing have created a fragmentation of agency services that is a virtual minefield for marketers. Selecting and...

  • Report Where To Find Help For Web Design Projects, 2009

    North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
    May 8, 2009 | Vidya L. Drego

    Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still...

  • Report ChanSat India 2009: The Voice Of India's IT Channel Community

    May 1, 2009 | Tirthankar Sen

    It is of paramount importance to have an appropriate channel strategy in a geographically diverse market like India in order to cater to the growing opportunities. This document is based on a...

  • Report Leading Local ISVs And SIs in India's Media And Entertainment Industry

    July 24, 2007 | Dane Anderson

    This report provides vendor strategists with a comprehensive overview of the leading local independent software vendors (ISVs) and system integrators (SIs) serving India's media and entertainment...

  • Report Mobile Internet Pricing Strategies Mature

    Flat-Rate Data Tariffs Will Boost Mobile Internet Adoption
    July 12, 2007 | Niek Van Veen

    Vodafone is the latest in a series of European mobile operators to launch a flat-rate mobile Internet tariff. Forrester believes that flat-rate pricing for the mobile Internet will boost usage...

  • Report Cable À La Carte Pricing Creates More Problems Than It Solves

    Strict À La Carte Will Confuse Consumers And Fail To Achieve Desired Outcomes
    June 4, 2007 | James L. McQuivey

    In late April, FCC Chairman Kevin J. Martin trumpeted one of his favorite ideas: à la carte cable pricing, wherein consumers choose which cable channels they want rather than accepting the bundles...

  • Report Service Bundling Isn't The Holy Grail For Telcos

    European Telcos Need to Look Beyond Bundling To New Revenue-Generating Services
    April 19, 2007 | Lars Godell

    Contrary to industry hype, most Western European consumers still buy Internet access separately from other services like fixed voice/VoIP, TV, or mobile. Our Consumer Technographics data also shows...

  • Report Wading Through The Quagmire Of US Ethernet Services

    Critical Criteria For RFPs
    April 5, 2007 | Lisa Pierce

    Customer interest in Ethernet services is exploding, as is the number of service provider offerings. But the dissimilarities between provider offers are so great that it can be overwhelming....

  • Report VoIP Marketers: Price And Features Slowly Win Over Consumers

    To Win Users, Marketers Must Bring Pure-Play VoIP Closer To The Phone
    March 9, 2007 | Sally M. Cohen

    Despite an increasingly competitive provider landscape, only 5% of online households say that they use voice over IP (VoIP) — or its close derivative, voice over instant messaging (VoIM) — at home,...