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  • Report How To Test Emerging Technologies

    Developing A Process For Choosing And Testing New Media And Technologies
    February 22, 2011 | Sean Corcoran

    The Splinternet is creating hundreds of new marketing opportunities for interactive marketers. Yet even the biggest companies can be risk-averse and have a limited amount of money, time, and...

  • Report The New Digital Publisher Monetization Model

    Digital Publishers Must Adapt To New Digital Media Economics
    January 27, 2011 | Michael Greene

    The online media buying revolution is in full swing — audience targeting, real-time bidding, and attribution are changing the way interactive marketers buy — putting digital publishers at a...

  • Report Topic Overview: Social CRM Goes Mainstream

    January 5, 2010 | William Band, Natalie L. Petouhoff, Ph.D.

    Forrester's customer relationship management (CRM) research helps business process professionals embrace best practices — from process optimization to technology implementation — to improve...

  • Report Hot Companies To Watch In 2008: Q2 Update

    Profiles Of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy
    June 19, 2008 | Christopher Andrews

    The wide-ranging popularity of our first "Hot Companies To Watch" document, published in April 2008, highlighted a few important facts about technology strategists. First, it reflects the high...

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