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  • For Customer Insights Professionals

    Report

    Report Personal Identity And Data Management

    November 13, 2014 | Fatemeh Khatibloo

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

  • For CMO Professionals

    Report

    Report Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
    September 8, 2014 | James L. McQuivey, J. P. Gownder

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Why The EU ePrivacy Law Will Not Kill eCommerce

    Privacy Laws Force Rich Dialogue With Customers
    January 27, 2012 | Martin Gill

    In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some...

  • For Security & Risk Professionals

    Report

    Report Apply Identity And Access Management Techniques To Consumer Data

    Personal Identity Management
    January 23, 2012 | Eve Maler

    Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting...

  • For Marketing Leadership Professionals

    Report

    Report Privacy Laws Force Rich Dialogue With Customers

    Move From On/Off Compliance Approaches To Custom Privacy Management
    January 13, 2012 | Anthony Mullen

    Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...

  • For CMO Professionals

    Report

    Report Why Marketers Must Integrate TV And Video Strategies

    January 5, 2012 | Tracy Stokes

    In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

  • For CIO Professionals

    Report

    Report CIO: The Future Of Mobile Is Context

    Building A Foundation To Enable Next-Generation Mobile Services
    December 20, 2011 | Ted Schadler, Julie A. Ask

    CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

  • For Security & Risk Professionals

    Report

    Report Work With Marketing Pros To Prevent Breaches

    How To Protect Your Email Data
    September 23, 2011 | Eve Maler

    In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...

  • For Marketing Leadership Professionals

    Report

    Report How To Protect Your Email Data

    August 5, 2011 | Shar VanBoskirk

    Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust...

  • For CMO Professionals

    Report

    Report CMO: The Future Of Mobile Is Context

    Mobile Transforms How Companies Interact With Customers
    July 29, 2011 | Julie A. Ask

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the sum...

  • For Marketing Leadership Professionals

    Report

    Report The New Digital Publisher Monetization Model

    Digital Publishers Must Adapt To New Digital Media Economics
    January 27, 2011 | Michael Greene

    The online media buying revolution is in full swing — audience targeting, real-time bidding, and attribution are changing the way interactive marketers buy — putting digital publishers at a...

  • For Marketing Leadership Professionals

    Report

    Report Fight Social Media Stagnation

    Build Trust And Advocacy With Targeted Content And Engagement Strategies
    November 11, 2010 | Augie Ray

    It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But...

  • For Marketing Leadership Professionals

    Report

    Report Interactive Marketing Channels To Watch In 2010

    October 5, 2010 | Shar VanBoskirk

    Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Banking On Social Sites Is A Work In Progress

    Privacy And Security Concerns Must Be Satisfied To Tap Emerging Demand
    May 19, 2010 | Emmett Higdon

    More than 250 financial institutions from 40 different countries have joined Facebook, looking for friends and future customers while testing the social networking waters. While many of these banks...

  • For Marketing Leadership Professionals

    Report

    Report Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe

    September 16, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a...

  • For Marketing Leadership Professionals

    Report

    Report Navigating The Agency Landscape

    A Road Map For Selecting And Managing Interactive Agencies
    May 21, 2009 | Sean Corcoran

    The drastic changes in consumer behavior due to fragmented media and Social Computing have created a fragmentation of agency services that is a virtual minefield for marketers. Selecting and...

  • For Customer Experience Professionals

    Report

    Report Where To Find Help For Web Design Projects, 2009

    North American Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
    May 8, 2009 | Vidya L. Drego

    Web site owners know that selecting the right Web design vendor can be a stressful and complicated endeavor. Budgets for design services are tight, but interactive design agencies are still...

  • For Marketing Leadership Professionals

    Report

    Report 2009 European Interactive Marketing Predictions

    Interactive Channels Will Produce Upsides In A Down Economy
    February 9, 2009 | Rebecca Jennings

    2009 will bring major challenges for European interactive marketers as economic conditions place greater emphasis than ever before on generating results and gaining efficiencies from online...

  • For Marketing Leadership Professionals

    Report

    Report Interactive Marketing Channels To Watch, 2008

    Better Goals Will Unlock New Channel Adoption
    August 29, 2008 | Shar VanBoskirk

    Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most...