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  • Report Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 5, 2012 | Niki Scevak

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

  • Report US Interactive Marketing Forecast By Industry, 2011 To 2016

    November 15, 2011 | Shar VanBoskirk

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend...

  • Report Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

    ForecastView Spreadsheet
    September 2, 2011 | Niki Scevak

    Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

  • Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • Report B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
    August 9, 2011 | Peter O'Neill

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

  • Report The eCommerce Content Conundrum

    Solving The Growing Content Challenge Through A Cocktail Of Solutions
    December 21, 2010 | Brian K. Walker

    Commerce organizations are drowning in content. Their catalogs have grown, the sources of the product content propagated, and site versions divide and multiply across geography, microsites, and...

  • Report China IT Channel Landscape 2010

    May 1, 2010 | Bryan Wang

    This document provides a comprehensive background of the channel dynamics and competitive landscape in China in order to enable vendor strategists to address market opportunities more successfully....

  • Report Topic Overview: Social CRM Goes Mainstream

    January 5, 2010 | William Band, Natalie L. Petouhoff, Ph.D.

    Forrester's customer relationship management (CRM) research helps business process professionals embrace best practices — from process optimization to technology implementation — to improve...

  • Report Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets
    October 9, 2009 | Jennifer Belissent, Ph.D.

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business...

  • Report Mobile App Stores Are Important To Biz Users

    App Stores Must Make Their Stores Sing To Business Buyers
    May 21, 2009 | Michele Pelino

    The Apple App Store for iPhones opened in mid-2008 and grabbed the attention of independent application developers and mobile device users as a software distribution channel for new mobile...

  • Report Case Study: Intuit TurboTax Uses Crowd Wisdom To Make Online Support Less Taxing

    March 4, 2009 | Laura Ramos

    Intuit TurboTax used the wisdom of crowds — gleaned by analyzing how tax filers and tax preparation businesses interact with thousands of pages of support and tax code information — to supercharge...

  • Report Tell Your B2B Marketing Story With Online Video

    January 26, 2009 | Laura Ramos

    As business-to-business (B2B) marketers recognize the power of video for creating emotional, engaging connections with prospects, most struggle to make this medium personal and persuasive. As...

  • Report Hot Companies To Watch: Q4 Update

    Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About
    December 19, 2008 | Christopher Andrews, Reedwan Iqbal, Edward Radcliffe

    In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our strategist clients as vendors...

  • Report Consumers Are Apathetic About Mobile Banking

    A Lack Of Urgency And Availability Of Other Channels Holds Back Adoption
    July 22, 2008 | Emmett Higdon

    Despite their bank or credit union imploring them to "bank anytime, anywhere," online bankers and bill payers are uninterested in the mobile banking pitch. And while Gen X and Gen Y are slightly...

  • Report Leading Local ISVs And SIs in India's Media And Entertainment Industry

    July 24, 2007 | Dane Anderson

    This report provides vendor strategists with a comprehensive overview of the leading local independent software vendors (ISVs) and system integrators (SIs) serving India's media and entertainment...