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  • For Customer Experience Professionals

    Report

    Report The China Customer Experience Index, 2015

    A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty
    August 24, 2015 | Ryan Hart

    For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    July 14, 2014 | Jeff Wray

    With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    April 24, 2014 | Jeff Wray

    Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)

    ForecastView Spreadsheet
    March 18, 2014 | Niki Scevak

    The global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...

  • For Enterprise Architecture Professionals

    Report

    Report Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits
    February 4, 2014 | Charlie Dai

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

  • For Marketing Leadership Professionals

    Report

    Report The Worldwide Tablet Forecast

    A ForecastView Report
    June 13, 2013 | Michael O'Grady, Vikram Sehgal

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2012, China

    Asia Pacific Consumer Technographics®
    May 2, 2013 | Samantha Jaddou

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

  • For Marketing Leadership Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®
    March 13, 2013 | Reineke Reitsma

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus a...

  • For Marketing Leadership Professionals

    Report

    Report Global PC And Broadband Penetration

    A Technographics® Global Overview Document
    June 12, 2012 | Gina Fleming

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

  • For Marketing Leadership Professionals

    Report

    Report Understanding China: The Opportunities And Challenges

    A Technographics® Document
    May 14, 2012 | Reineke Reitsma

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Website Functionality Benchmark: Australian Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers
    February 10, 2012 | Steven Noble

    Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

  • For Marketing Leadership Professionals

    Report

    Report Push Traditional Budgets Online In Emerging Markets

    Interactive Marketing Is The Best Way To Reach Attractive Consumers In The BRICs And Beyond
    February 7, 2012 | Nate Elliott

    Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools....

  • For Marketing Leadership Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Asia Pacific

    Asia Pacific Consumer Technographics®
    December 14, 2011 | Olesia Klevchuk

    For the past six years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. Similar to recent years, this dedicated report helps companies understand the online...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Online Retailing In Australia 2011: Marketing, Merchandising, And Customer Service

    September 28, 2011 | Steven Noble

    Despite the momentum in Australian online retail, the sector is still quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just...

  • For CIO Professionals

    Report

    Report Consumer Security Market, 2011 And Beyond: Evolving Buyer Behaviors Breed Market Volatility

    August 17, 2011 | Jonathan Penn, Heidi Shey

    Consumer attitudes toward security solutions are changing markedly. Consumers are becoming more concerned about Internet risks, more savvy about the protection measures they need to take, more...

  • For Marketing Leadership Professionals

    Report

    Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • For Marketing Leadership Professionals

    Report

    Report Technographics® Survey Highlights: Media Consumption In Asia Pacific

    May 20, 2011 | Olesia Klevchuk

    An overview of media consumption in Asia Pacific, including the relationship between age and media consumption, as well as trust in ads in traditional versus online media.

  • For Marketing Leadership Professionals

    Report

    Report Online Australians Shift To Social Networks

    Some Other Social Media Activities Plateau Or Decline
    March 28, 2011 | Steven Noble

    Social media use has continued its steady rise in Australia, amplified by population growth and the Internet's continued spread. In line with this growth, more Australians consume social content...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Australian Online Retail Forecast, 2010 To 2015

    Retailers Will Move Quickly To Serve Australia's Keen Online Shoppers
    January 28, 2011 | Steven Noble

    Australian online retail sales will almost double from A$16.9 billion in 2009 to A$33.3 billion in 2015. At its core, the development of online retail in Australia requires two factors: increasing...

  • For Marketing Leadership Professionals

    Report

    Report Smartphone Trends 2011

    In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products
    January 27, 2011 | Ian Fogg

    In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Global Consumers' Online Shopping Behaviors

    A Technographics® Global Snapshot Document
    January 4, 2011 | Tamara Barber

    Across the globe, online shopping behaviors vary both by country and by the product category the consumer is looking to purchase. eCommerce channels should account for these two variables in order...

  • For Marketing Leadership Professionals

    Report

    Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

    September 9, 2010 | Reineke Reitsma

    In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Snapshot Of Emerging Mobile Commerce In China

    Understanding The Adoption Of Key eBusiness Applications Within A Regional Context
    August 17, 2010 | Zia Daniell Wigder

    With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

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