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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Document
    April 7, 2017 | Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    July 14, 2014 | Jeff Wray

    With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    April 24, 2014 | Jeff Wray

    Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)

    ForecastView Spreadsheet
    March 18, 2014 | Niki Scevak

    The global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...

  • For Marketing Leadership Professionals

    Report

    Report Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report
    May 28, 2013 | Reineke Reitsma

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus a...

  • For Marketing Leadership Professionals

    Report

    Report An Overview Of Online Consumers In Argentina

    Latin American Consumer Technographics®
    July 19, 2012 | Roxana Strohmenger

    Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to...

  • For Marketing Leadership Professionals

    Report

    Report ForecastView — An Overview Of Our Global Forecasts

    June 12, 2012 | Vikram Sehgal

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

  • For Marketing Leadership Professionals

    Report

    Report Global PC And Broadband Penetration

    A Technographics® Global Overview Document
    June 12, 2012 | Gina Fleming

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

  • For Marketing Leadership Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®
    March 9, 2012 | Roxana Strohmenger

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Mobile Adoption Forecast, 2011 To 2016 (Global)

    ForecastView Spreadsheet
    February 13, 2012 | Susan Wu

    Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

  • For Marketing Leadership Professionals

    Report

    Report Tap Into Social Media's Unexpected Global Hotspots

    Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It
    January 6, 2012 | Nate Elliott

    It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...

  • For Marketing Leadership Professionals

    Report

    Report Global Social Media Adoption In 2011

    A Review Of Forrester's Social Technographics® Data From Around The World
    January 4, 2012 | Nate Elliott, Gina Fleming

    Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...

  • For CIO Professionals

    Report

    Report Consumer Security Market, 2011 And Beyond: Evolving Buyer Behaviors Breed Market Volatility

    August 17, 2011 | Jonathan Penn, Heidi Shey

    Consumer attitudes toward security solutions are changing markedly. Consumers are becoming more concerned about Internet risks, more savvy about the protection measures they need to take, more...

  • For Marketing Leadership Professionals

    Report

    Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • For Marketing Leadership Professionals

    Report

    Report Take Advantage: Latin American Consumers Are Willing Co-Creators

    May 31, 2011 | Roxana Strohmenger

    Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...

  • Report

    Report Forrester Research Online Retail Forecast, 2011 To 2016 (Latin America)

    ForecastView Spreadsheet
    March 14, 2011 | Vikram Sehgal

    Online retail forecast (Latin America): Online retail spending by category in Brazil and Mexico. Includes online buyers and online spending per buyer by categories such as computer hardware and...

  • For Marketing Leadership Professionals

    Report

    Report What Is Stopping Middle-Class Latin Americans From Adopting Technology?

    A Technographics® Data Essentials Document
    February 24, 2011 | Roxana Strohmenger

    With the World Bank estimating that the global middle class will grow from 400 million in 2005 to 1.2 billion in 2030, it is critical for market insights professionals to pay special attention to...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Mobile Adoption Forecast, 2010 To 2014 (Global)

    ForecastView Spreadsheet
    September 21, 2010 | Vikram Sehgal

    Mobile Adoption (Global): Includes mobile subscriptions and mobile subscribers (people) by region and country. Includes historical data going back to 2009 plus a five-year forecast.

  • For Marketing Leadership Professionals

    Report

    Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

    September 9, 2010 | Reineke Reitsma

    In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Global Online Population Forecast, 2009 To 2014

    An Overview Of Global Adoption To Help Plan For International Initiatives
    August 17, 2010 | Zia Daniell Wigder

    Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population...

  • For Marketing Leadership Professionals

    Report

    Report Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

    August 13, 2010 | Roxana Strohmenger

    An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

  • For Marketing Leadership Professionals

    Report

    Report Latin American Social Technographics® Revealed

    How Can Companies Leverage Latin Americans' Love of Social Media?
    August 9, 2010 | Roxana Strohmenger

    Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research World Online Population Forecast 2010 To 2014 (Global)

    ForecastView Spreadsheet
    July 13, 2010 | Vikram Sehgal

    Worldwide Online Population Forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. Includes historical data...