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  • Social Technographics

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  • For B2B Marketing Professionals

    Report

    Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • For B2B Marketing Professionals

    Report

    Report B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
    August 9, 2011 | Peter O'Neill

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

  • For Marketing Leadership Professionals

    Report

    Report A Global Update Of Social Technographics®

    An Empowered Report: Social Media Growth Is Centered On Social Networking
    September 28, 2010 | Jacqueline Anderson, Josh Bernoff

    While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue...

  • For Marketing Leadership Professionals

    Report

    Report European Social Technographics® 2010

    The Rise Of The Joiners And The Conversationalists
    September 28, 2010 | Nate Elliott

    Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly...

  • For Marketing Leadership Professionals

    Report

    Report Introducing The New Social Technographics®

    How Conversationalists Change The Marketing Landscape
    January 15, 2010 | Josh Bernoff

    Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of...

  • For Marketing Leadership Professionals

    Report

    Report Social Technographics® In India

    While Few Indians Are Online, Most Who Are Use Social Media
    January 14, 2010 | Steven Noble

    Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should...

  • For Marketing Leadership Professionals

    Report

    Report The Social Technographics® Profile Of Influentials

    December 21, 2009 | Emily Riley

    Twenty-six percent of US online adults are influentials; that is, their friends ask them for advice on what products to buy. Nine out of 10 influentials use social media, compared with slightly...

  • For Marketing Leadership Professionals

    Report

    Report Canadian Social Technographics® Revealed

    How Marketers Can Leverage Canadians' Love Of Social Technologies
    December 2, 2009 | Nate Elliott

    Canadian online users have aggressively adopted social technologies: 79% use social media at least once each month, and Canadians are the most active social networkers in any market we survey. So...

  • For Marketing Leadership Professionals

    Report

    Report Japanese Social Technographics® Revealed

    In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet
    April 22, 2009 | Steven Noble

    Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few...

  • For Marketing Leadership Professionals

    Report

    Report The Social Technographics® Profile Of European Baby Boomers

    Reaching Older Consumers Through Social Media
    April 10, 2009 | Rebecca Jennings

    Interactive marketers already know that young consumers are very engaged in social media but often fail to appreciate that social tools can be an effective mechanism to reach older users. More than...

  • For Marketing Leadership Professionals

    Report

    Report Chinese Social Technographics® Revealed

    Forty Percent Of Online Adults In Metro China Are Content Creators
    January 23, 2009 | Steven Noble

    Social media use is surging among online adults in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using...

  • For Marketing Leadership Professionals

    Report

    Report Australian Adult Social Technographics® Revealed

    Three-Quarters Of Australian Online Adults Use Social Technologies
    November 14, 2008 | Steven Noble

    Australian consumers are blocking marketing messages and turning to each other for advice. Three-quarters of Australian online adults now use social technologies, and one-quarter create their own...

  • For CMO Professionals

    Report

    Report The Social Technographics® Profile Of European Parents

    October 10, 2008 | Mary Beth Kemp

    Today's parents are a little behind the curve in Social Computing adoption. That said, moms are keen Joiners and dads are absorbed Spectators. Brands looking to connect to parents should begin to...

  • For Marketing Leadership Professionals

    Report

    Report Technographics® Insight: Social Technographics In Poland

    September 19, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at Social Technographics in Poland. It examines the importance of understanding the impact of social computing activities on companies.

  • For Marketing Leadership Professionals

    Report

    Report Hispanic Social Technographics® Revealed

    Hispanic Consumers Load Up On Social Media
    August 22, 2008 | Tamara Barber

    Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Social Technographics® Of US Online Health Information Seekers

    July 11, 2008 | Carlton A. Doty

    The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to...

  • For Marketing Leadership Professionals

    Report

    Report The Social Technographics® Profile Of European Online Buyers

    How To Use Social Media To Reach Buyers — And Nonbuyers
    July 9, 2008 | Rebecca Jennings

    European online consumers who have bought online engage in social media more than average: Approximately half are Spectators who consume content such as blogs and reviews, and more than one-fifth...

  • For Marketing Leadership Professionals

    Report

    Report The Social Technographics® Of Device Owners

    Devices Should Make Social Connections Beyond Marketing
    July 1, 2008 | Josh Bernoff

    Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Social Technographics® Profile Of US Investors

    June 23, 2008 | Bill Doyle

    Investors are less likely than the general online population to use social technologies such as blogs. And the more affluent an investor is, the less likely he or she is to use social media. Why?...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Social Technographics Of European Online Travelers

    March 20, 2008 | Henry H. Harteveldt

    Ten percent of European online travelers engage with some form of Social Computing every day. Forrester's Social Technographics® identifies how Europe's online travelers fall within the six groups...

  • For Marketing Leadership Professionals

    Report

    Report Social Technographics® Profiles Of ISP Customers

    Lessons For ISPs' Consumer Product Strategists Based On The Social Computing Engagement Of Their Customer Base
    March 14, 2008 | Sally M. Cohen

    US Internet service providers (ISPs) face pressure on two conflicting fronts today. First, ISPs face pressure to better manage their networks to both meet customer demand for increased and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Social Technographics® Of US Online Bankers

    March 4, 2008 | Bill Doyle, Peter Wannemacher

    As consumer adoption of social media rises and alters the relationship between companies and consumers, eBusiness professionals at banks must understand how their online customers use and interact...

  • For Marketing Leadership Professionals

    Report

    Report European Social Technographics® Revealed

    How Europeans Are Adopting Social Technologies
    February 26, 2008 | Rebecca Jennings

    Social technologies, such as blogs, networks, and wikis, already attract a significant percentage of online Europeans. However, to prioritize which Social Computing channels to use to communicate...

  • For Marketing Leadership Professionals

    Report

    Report The Social Technographics® Profile of Voters

    December 7, 2007 | Josh Bernoff

    How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Social Technographics® Of US Online Travelers

    November 28, 2007 | Sarah Rotman Epps

    User-generated content influences travelers' booking decisions, and travel eBusiness professionals know that they need to address their customers' needs for social media on their Web sites....