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  • Consumer Electronics
  • Shar VanBoskirk

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  • Report How Consumers Find Websites In 2011

    And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic
    December 22, 2011 | Shar VanBoskirk

    As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks — overtook...

  • Report US Interactive Marketing Forecast By Industry, 2011 To 2016

    November 15, 2011 | Shar VanBoskirk

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend...

  • Report How To Protect Your Email Data

    August 5, 2011 | Shar VanBoskirk

    Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust...

  • Report Consumer "Ad-itudes" Stay Strong

    Better Trust Will Improve Ad Response
    March 21, 2011 | Shar VanBoskirk

    Consumers don't love advertising, but they do admit it helps increase product awareness, drive purchase activity, and change brand attitudes. To get more consumers to respond to advertising, we...

  • Report How Consumers Find Websites In 2010

    Trends To Consider For Your 2011 Strategy
    February 14, 2011 | Shar VanBoskirk

    Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained...

  • Report Making The Most Of Mobile Search Marketing

    How To Decrease Waste And Improve Results From Mobile Search
    November 5, 2010 | Shar VanBoskirk

    Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific...

  • Report Interactive Marketing Channels To Watch In 2010

    October 5, 2010 | Shar VanBoskirk

    Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

  • Report The Future Of Search Marketing

    And What You Should Do About It
    August 11, 2010 | Shar VanBoskirk

    Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend...

  • Report How To Budget For Mobile Ad Campaigns

    January 13, 2010 | Shar VanBoskirk

    Mobile marketing investments are small today but set to grow over the next five years. Marketers preparing to build mobile into their interactive marketing plans should apply Forrester's Mobile...

  • Report How Europeans Search

    October 30, 2009 | Shar VanBoskirk, Rebecca Jennings

    Many European online consumers start at search engines when doing product research, especially in the UK and Germany, and consumers across Europe exhibit a high level of trust in natural search...

  • Report Bing: The Next Big Search Thing

    Microsoft Introduces A User-Centric Approach To Search
    June 1, 2009 | Shar VanBoskirk

    Microsoft's new "decision engine," Bing, changes the search game, not by catapulting Microsoft ahead of Yahoo! and Google but by introducing a new user-centric way of finding and displaying...

  • Report Know Your Online Video Audience

    November 4, 2008 | Shar VanBoskirk

    It's time to advertise in online video. Today's online video viewers are active broadband consumers who make valuable advertising targets. But not all online video viewers are created equal: Varied...

  • Report Interactive Marketing Channels To Watch, 2008

    Better Goals Will Unlock New Channel Adoption
    August 29, 2008 | Shar VanBoskirk

    Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most...

  • Report Benchmark 2008: Gen Y Comes Of Age

    North American Consumer Technographics
    July 25, 2008 | Shar VanBoskirk

    As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18...

  • Report Microsoft/Yahoo!: No Deal

    Microsoft's Withdrawal Of Premium Offer Hurts Yahoo! The Most
    May 5, 2008 | Shar VanBoskirk, Charlene Li

    Microsoft took its offer to buy Yahoo! off the table on Saturday after Yahoo! asked for $3 more per share. Forrester believes that the outcome of this three-month-long online media soap opera puts...

  • Report Getting More Out Of Online Ads

    What Beyond Ad Format Will Improve Display Media Performance
    April 30, 2008 | Shar VanBoskirk

    Many marketers believe that ad format determines campaign performance. While ad format does influence campaign results, it is not the only factor that does so. Forrester advises that marketers use...

  • Report Microsoft Woos Yahoo! For Media Dominance

    by Shar VanBoskirk and Charlene Li
    February 11, 2008 | Shar VanBoskirk, Charlene Li

    Microsoft announced an unsolicited bid to buy Yahoo! for $44.6 billion, a deal that, if consummated, would create a media conglomerate second only to Google in the online space. Forrester believes...