11 results in Reports
 

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  • Carrie Johnson

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  • Report How eBusiness Firms Use Social Tools To Connect With Customers

    January 7, 2010 | Elizabeth Davis, Carrie Johnson

    As consumers increasingly use social media to connect with each other and with brands, eBusiness executives seek to understand how — and if — these tools can drive online sales and service. To see...

  • Report The State Of Fraud In eBusiness

    eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent
    August 17, 2009 | Carrie Johnson, Elizabeth Davis

    Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an...

  • Report Using Channel Satisfaction Data To Build The Business Case For eBusiness

    May 26, 2009 | Carrie Johnson, Elizabeth Davis

    Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

  • Report Tapping Into US Online Auction Buyers

    Understanding Online Auction Buyers And The Role Of The Auction Marketplace
    August 13, 2008 | Carrie Johnson

    By year-end 2007, 21% of US online consumers had purchased from an online auction in the past 12 months, representing a hefty slice of the eCommerce pie. Young, affluent, and tech-savvy, online...

  • Report An eBusiness And Channel Strategy Introduction To The State Of Consumers And Technology, 2008

    August 4, 2008 | Carrie Johnson

    Forrester has released its annual guide to US device adoption and forecasts, demographics, and technology attitudes and behaviors. This year's report offers a generational analysis to show key...

  • Report How To Get Customers To Shop Online

    How Consumers Research, Buy, And Get Service
    April 16, 2008 | Carrie Johnson

    Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service....

  • Report eBusiness Managers Test The Social Computing Waters

    Results Of Our Third eBusiness, Channel And Product Management Survey
    November 2, 2007 | Carrie Johnson, Elizabeth Davis

    Forrester recently conducted a survey of our eBusiness, channel and product management research panel on the topic of Social Computing in September 2007. We found that eBusiness firms struggle to...

  • Report How Big Online Spenders Use The Web

    US Adults Who Transact Online Are More Likely To Use The Web For Everything
    October 30, 2007 | Carrie Johnson, Elizabeth Davis

    Online transactors — US online adults who bank online, apply for health insurance online, and book air travel online — are incorporating a wide variety of online activities into their daily lives....

  • Report Connected Gen Yers Create Custom Products Online

    Social Computing Increases The Creation And Importance Of Custom Products
    June 30, 2007 | Carrie Johnson

    Interest in creating custom consumer products has remained flat overall during the past three years. But, as more young consumers embrace Social Computing, it's not surprising that Gen Yers are the...

  • Report Web Buyers Still Expect Lower Prices Online

    But That Doesn't Mean Retailers Have To Bottom Feed
    February 13, 2007 | Carrie Johnson, Sucharita Kodali

    A history of insane promotions and deals has left the Web with the dubious reputation of being a bargain basement. As a result, online shoppers expect to find lower prices online than in other...

  • Report Identifying Big Spenders Across Online Businesses

    More Advanced Online Activities Correlate To Increased Online Spending
    February 2, 2007 | Carrie Johnson

    As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...