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  • Consumer Electronics
  • Carlton A. Doty

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Look At The Year Ahead: eBusiness Will Be Crucial To Health Insurers

    2009 Will Be A Time Of Uncertainty And Transition In The Healthcare Industry
    January 22, 2009 | Carlton A. Doty

    A recession is hitting US consumers hard as the financial crisis continues to send ripples across US and global economies. Most US industries are feeling the effects —banks, retailers, auto firms,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake

    North American Consumer Technographics
    July 23, 2008 | Carlton A. Doty

    Now more than ever, the Web is teeming with health-related content as new sites, products, and services seem to flood the market under the health and wellness guise. So how are consumers...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Social Technographics® Of US Online Health Information Seekers

    July 11, 2008 | Carlton A. Doty

    The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness professionals in the healthcare industry need to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Why Health Plan Consumer Portals Need A Makeover

    A Call For eBusiness Professionals To Respond To Industry Transformation
    September 12, 2007 | Carlton A. Doty

    The needs of online healthcare consumers are evolving, and many of the tools that plans make available to them aren't keeping up. The good news is that consumer-directed health plan (CDHP) members...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Who Buys Drugs Online?

    Most Consumers Still Buy Offline And Ignore Drug Advertisements
    June 12, 2007 | Carlton A. Doty

    Despite the fact that U.S. consumers are shopping for everything from music to clothing online, prescription medications just don't make it to their online shopping lists. Doctors remain the most...