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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Healthcare And Pharma Marketers: Learn From DTCs Going Direct-To-Value

    DTCs' Novel Approaches To Convenience, Community, And Customization Capture Consumers' Attention
    January 22, 2020 | Ryan Skinner, Sarah Dawson

    Direct-to-consumer (DTC) disruption isn't confined to beauty or mattress brands; DTC startups are also emerging in the highly regulated healthcare and pharmaceutical industries, as empowered...

  • Report CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook
    November 8, 2019 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

  • Report IoT Solutions Transform The Cold Chain

    Enhanced Cold Chain Processes Benefit Many Industries
    May 2, 2019 | Michele Pelino

    Firms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use...