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  • Report The Canada Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    March 4, 2019 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 184 brands across 17 industries in the Canada Customer...

  • Report New Tech: Industrial Control Systems (ICS) Security Solutions, Q1 2019

    Forrester's Landscape Overview Of 21 Providers
    February 28, 2019 | Merritt Maxim, Joseph Blankenship

    A new crop of industrial control systems (ICS) security technologies, and the solutions they power, stand poised to unleash new paradigms in protecting and securing high-value industrial systems,...

  • Report Six Things Brands Must Do Online To Improve Sales

    Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share
    February 12, 2019 | Sucharita Kodali

    Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...

  • Report Extended Reality Will Help Manufacturers With More Than Just Training And Remote Assistance

    Look Past The Hype To See Where Augmented, Mixed, Or Virtual Reality Creates Value In Industrial Use Cases
    February 12, 2019 | Paul Miller

    Augmented reality (AR), mixed reality (MR), and virtual reality (VR), collectively referred to as extended reality, are making their way into manufacturing environments. However, there's a...

  • Report IoT Ignites Interest In Outcome-Based Pricing In Manufacturing

    Alternative Pricing Models Are Worth Exploring Only When All Sides Agree On Key Metrics
    February 8, 2019 | Paul Miller, Michele Pelino

    The internet of things (IoT) provides new visibility into the physical assets and outputs of business, making IoT projects well suited to support alternative contractual relationships, such as...

  • Report 2019 US Tech Budgets: Industry Outlook

    CIOs Should Make Their 2019 Plans With A Solid Understanding Of What's Going On In Their Industry
    February 6, 2019 | Andrew Bartels

    The US tech budget outlook for 2019 is generally positive, with projected growth of 6.1% only slightly slower than its 2018 growth. But in that broad picture, different industries will face very...

  • Report How To Select A Commerce Specialist Service Provider

    Lessons From Reference Customers Of "The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018"
    January 7, 2019 | Lily Varon

    In the first Forrester Wave™ evaluation of commerce specialist service providers, we used 24 criteria to evaluate eight vendors. This report compiles the lessons that customers shared about...

  • Report The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    November 27, 2018 | Lily Varon

    In our 24-criteria evaluation of commerce specialist service providers, we identified the eight most significant ones — Astound Commerce, BORN Group, diconium, Gorilla Group, Isobar, LiveArea,...

  • Report Brands, Here's The Size Of Your Digital Commerce Prize

    Assessing The Digital Commerce Opportunity For Branded Manufacturers
    November 16, 2018 | Michelle Beeson, Sucharita Kodali

    Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...

  • Report Predictions 2019: New Tech

    Where VC Funding And Innovation Will Go In 2019
    November 6, 2018 | Carlton A. Doty

    CXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...

  • Report Digital Twin Links IoT Data With Customer And Business Outcomes

    Digital Twin Frameworks Provide Enterprisewide Context To IoT Data
    October 31, 2018 | Nate Fleming

    Firms use the internet of things (IoT) to connect their products in the field, but what to do with the resulting data remains a challenge. Digital twins of products in the field aggregate and...

  • Report Emerging Technology Spotlight: Digital Twin

    Digital Twin Drives IoT's Value By Contextualizing Products
    October 29, 2018 | Nate Fleming

    As product companies seek to monetize their internet of things (IoT) initiatives, digital twin will be a key framework for CIOs managing disparate data sources around a single product in the field....

  • Report Leverage A Portfolio Of Innovation In Your Industry For Market Leadership

    Automotive Industry Uses Five Innovation Types To Arrive At Success
    October 17, 2018 | James Staten, Frank E. Gillett

    Market leaders in the automotive industry are prioritizing innovation types that help them drive market change rather than simply respond to those disrupting the market. CIOs wanting to lead their...

  • Report Case Study: How Carbon Redefined Customer Service In 3D Printing

    October 16, 2018 | Daniel Hong, Laura Naparstek

    Digital business professionals aspire to disrupt their industries by offering differentiated customer service experiences that drive loyalty and revenue. Carbon disrupts the already disruptive 3D...

  • Report Emerging Technology Spotlight: Additive Manufacturing

    Additive Manufacturing Transforms The Products We Use Daily
    October 15, 2018 | Carlton A. Doty

    Advancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate...

  • Report How Customer Experience Drives Business Growth, 2018

    The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

    Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth...

  • Report Spend On Marketing Performance Measurement Doubles By 2023

    Benchmarks: The Marketing Measurement And Insights Playbook
    September 17, 2018 | Jim Nail

    Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...

  • Report The Forrester Automotive Wave™: European Websites, Q3 2018

    European Auto Brands' Sites Don't Meet Customers' Evolving Expectations
    August 29, 2018 | Brendan Miller, Alex Causey

    More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...

  • Report How To Secure Connected And Autonomous Vehicles

    Security Pros Must Prepare For Emerging Transportation-Specific Cyberthreats
    August 9, 2018 | Merritt Maxim, Salvatore Schiano

    Connected and autonomous vehicles (CVs and AVs) are transforming transportation. While business leaders enthuse about reinventing the in-vehicle customer experience to drive brand loyalty and...

  • Report The Forrester Wave™: Industrial IoT Software Platforms, Q3 2018

    The 15 Providers That Matter Most And How They Stack Up
    August 9, 2018 | Paul Miller, Michele Pelino

    In our 24-criteria evaluation of industrial internet-of-things (IIoT) software platform providers, we identified the 15 most significant — Amazon Web Services (AWS), Atos, Bosch, C3 IoT, Cisco, GE...

  • Report The AI Revolution In CX Measurement

    12 AI Use Cases That Can Improve How CX Pros Track CX And Drive CX Action — And What CX Pros Must Do Now To Prepare
    August 1, 2018 | Maxie Schmidt-Subramanian

    AI technologies have the potential to make customer experience (CX) measurement programs more effective and efficient. CX professionals who don't pay attention to the current AI revolution will be...

  • Report Emerging Technologies Are Transforming "Made In China"

    Consider Four Scenarios To Transform Manufacturing With Emerging Technologies
    July 25, 2018 | Danny Mu, Frederic Giron

    China's government is driving the transformation of the country's manufacturing sector and raised it to a national strategic imperative with the "Made in China 2025" initiative. Manufacturing CIOs...

  • Report Make The Business Case For Investing In PLM

    Position PLM As A Revenue Driver, Not A Cost Savings Tool
    July 24, 2018 | Nate Fleming

    Business executives often underestimate product lifecycle management (PLM) software solutions, dismissing them as legacy systems valued only by techies in product design and development. What they...

  • Report New Tech: Autonomous Vehicles, Q3 2018

    Forrester's Landscape Overview Of 24 Providers

    Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to...

  • Report Make Startup Acquisitions Part Of Your Digital Business Growth Strategy

    The High-Tech Industry Has Mastered Startup-Driven Product Innovation — You Can, Too
    July 17, 2018 | Ted Schadler, Mike Chirokas

    Investments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. CIOs can learn from the high-tech...

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