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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020
Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers
December 23, 2020 | George LawrieYou can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...
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Report Brands' Success Relies On Relationships With Retailers
Brands Must Evolve From Suppliers To Partners
August 17, 2020 | Michelle BeesonThe pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...
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Report The Definitive Drop-Ship Guide For Brands And Retailers
Find Your Technology Partners To Enable Successful Drop-Ship Selling
Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...
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Report One Customer, One Organization, One P&L
Organization: The Omnichannel Commerce Playbook
May 19, 2020 | Brendan WitcherIn the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...
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Report Research Overview: Digital Supply Chain
A Guide To Digitally Transforming Your Supply Chain
This report is a brief overview of our supply chain series and contains links to the Forrester reports in it. It guides digital business professionals on how to overcome the modern challenges and...
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Report Brands Must Embrace Gender Evolution
Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is...
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Report Research Overview: Digital Commerce Strategies For Brands
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...
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