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  • Report Best Practices For Minimizing Business Travel Risk

    Detailed Guides For Preventing Cybertheft, Espionage, And Physical Harm

    Determined adversaries will stop at nothing to infiltrate your firm for its sensitive data, and employees who travel for business or take their devices on the road often become a vulnerability that...

  • Report Brief: The Demise Of The Chinese Group Tour

    Metro China's Travelers Are Going Independent — Are You Ready For Them?
    October 13, 2016 | Riccardo Pasto, Ryan Hart

    Over the past 15 years, China's outbound tourism has changed dramatically and grown to become the largest in the world. Chinese travelers are now younger, more confident, and have higher...

  • Report Moving Traveler Loyalty From "Utility" To "Good"

    Using Ancient Greek Philosophy As A Framework For 21st Century Travel Loyalty
    September 21, 2011 | Henry H. Harteveldt, Luca S. Paderni

    The Greek philosopher Aristotle believed that there were three levels of friendships: utility, pleasure, and good. The lowest, utility, describes the current state of travel loyalty programs —...

  • Report US Online Leisure And Unmanaged Business Travel Forecast, 2011 To 2016

    July 25, 2011 | Henry H. Harteveldt

    Forrester's 2011 to 2016 forecast of US leisure and unmanaged business travel illustrates a mature market due to a plateau in Bookers and the high penetration of suppliers already generating a...

  • Report Why Smartphones Will Become One Of Travel's Two Most Important Touchpoints

    July 11, 2011 | Henry H. Harteveldt

    Mobile is an ideal channel for travelers. Within this touchpoint, smartphones excel. Though just 22% of all US online adults have a smartphone, 35% of US online leisure travelers and 55% of...

  • Report Forrester Research Online Travel Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet
    July 5, 2011 | Vikram Sehgal

    Online travel forecast (US): Total and online travel spending by managed business and unmanaged business plus leisure travel. Travel spending is segmented by air, hotel, car, cruise, and tours....

  • Report How eBusiness Can Help In-Flight Wi-Fi Adoption Take Off

    October 12, 2010 | Henry H. Harteveldt, Elizabeth Stark

    In-flight Wi-Fi has officially arrived, with more than 1,000 jets now equipped with wireless Internet technology. Forrester data reveals that 20% of US online business passengers have used...

  • Report The Black-And-Blue World Of Online Business Travel

    April 22, 2010 | Henry H. Harteveldt

    Business travel has taken a terrible beating over the past two years. There are about 10% fewer online business travelers in the US now than in Q1 2008. The 45.7 million people who travel for...

  • Report Airlines Need To Convince Passengers To Use Digital Channels To Buy Ancillary Products

    Airline Web Sites Beat Out Call Centers
    January 7, 2010 | Elizabeth Stark, Henry H. Harteveldt

    Travel fees such as those to change a ticket or reservation are old hat in the travel industry. But 2008 saw the emergence of new kinds of fees, including those for checked baggage, seat selection,...

  • Report Travel Firms' Initial European Mobile Strategies Should Focus On Convenient Services

    December 8, 2009 | Thomas Husson

    Travel is inherently mobile. Now that the promise of location-enhanced services is beginning to be fulfilled on mobile phones, travelers are starting to use their devices as personal travel...

  • Report Travelers Are Cashing In On Loyalty Programs

    How US Online Travelers Redeem Travel Loyalty Points And Rewards
    November 16, 2009 | Henry H. Harteveldt, Elizabeth Stark

    Travel loyalty programs may be old news, but that old news pays the bills and generates revenue in the billions of dollars every year for travel companies. Forrester data shows that half — 52% — of...

  • Report Hotels Will Rely On The Web To Survive 2010

    November 3, 2009 | Henry H. Harteveldt

    The global financial crisis hit the hotel industry particularly hard in 2009. A survey of 27 hotel professionals shows an expectation that business will have to be "bought" with low pricing for the...

  • Report Travel eBusiness Must Champion Mobile Booking Benefits

    July 22, 2009 | Diane Clarkson

    One in three US online business travelers and nearly one in four US online leisure travelers own Web-enabled mobile phones. Roughly one-half of these travelers have used their mobile devices for...

  • Report The Ancillary Products US Airline Passengers Want — And The eBusiness Challenges Airlines Face

    May 22, 2009 | Henry H. Harteveldt

    With everything but the oxygen mask sold on an à la carte basis, North American airlines have become stores with wings. Forrester data shows unexpected interest in different ancillary products. For...

  • Report Technographics® Survey Highlights: North American Technographics Travel Online Survey, Q1 2009

    April 9, 2009 | Ina Mitskaviets

    This highlight deck summarizes the key findings from Forrester's North American Technographics Travel Online Survey, Q1 2009.

  • Report Frequent Business Travelers Want Online Communities

    March 4, 2009 | Diane Clarkson

    Sixty-two percent of US online frequent business travelers are interested in participating in online communities with other business travelers. Interest is highest among loosely managed and...

  • Report The ROI Of Telepresence

    A Total Economic Impact™ Analysis Uncovers Major Value Of Virtual Presence
    February 25, 2009 | Claire Schooley

    Telepresence, the life-size, "you are there" meeting experience, is a hefty upfront technology investment — but over five years globally dispersed organizations reap a return on investment (ROI) of...

  • Report Hotels Should Leverage Free Internet Access Offers To Attract Online Frequent Business Travelers

    February 3, 2009 | Diane Clarkson

    In the current economic climate, hotel eBusiness professionals must exploit every competitive advantage. They should offer and promote free in-room Internet as part of a strategy to attract...

  • Report US Online Travel Forecast, 2007 To 2013

    Understanding The Impact Of The Current Economy On Online Travel Growth
    January 20, 2009 | Diane Clarkson

    As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand...

  • Report US Online Travel Forecast, 2008 To 2013

    Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues
    January 20, 2009 | Henry H. Harteveldt

    2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will...

  • Report The Mobile Data Services US Online Business Travelers Want

    September 5, 2008 | Henry H. Harteveldt, Elizabeth Stark

    One-third of US online business travelers know their mobile phone is Web-enabled. Nearly half of these travelers use their phones for travel-related mobile data services such as getting flight...

  • Report US And Canadian Online Business Travelers: What's The Difference?

    Profiling Business Travelers' Demographics, Online Behavior, And Device Ownership
    August 4, 2008 | Henry H. Harteveldt, Elizabeth Stark

    Because the percent of online adults who travel for business in the US and Canada is so similar — 29% and 28%, respectively — Forrester took a closer look at their similarities and differences to...

  • Report The Three Segments Of US Online Business Travelers

    Understanding Unmanaged, Lightly Managed, And Heavily Managed Travelers
    July 8, 2008 | Henry H. Harteveldt, Elizabeth Stark

    Forrester data shows that nearly one in three (29%) US online consumers recall traveling for business last year — that's roughly 48 million US online adults. Based on their employers' travel...

  • Report Technographics® Survey Highlights: North American Technographics® Travel Online Survey, Q1 2008

    June 6, 2008 | Jacqueline Anderson

    This highlight deck reviews the key findings from the Q1 2008 Travel Online Survey. This survey covered questions given to US adults around travel habits.

  • Report The Social Technographics Of European Online Travelers

    March 20, 2008 | Henry H. Harteveldt

    Ten percent of European online travelers engage with some form of Social Computing every day. Forrester's Social Technographics® identifies how Europe's online travelers fall within the six groups...