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  • Report Case Study: The ATP Unlocks Decades Of Tennis Data To Transform The Fan Experience

    Data Commercialization Drives Value For Teams And Fans
    August 1, 2017 | Somak Roy, Jennifer Belissent, Ph.D.

    The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve...

  • Report Brief: HBO Won't Go As Direct As You Think

    Why HBO Will Succeed, Others Will Follow, And TV Will Thrive
    December 11, 2014 | James L. McQuivey

    HBO stunned the market and raised the ire of its cable and satellite partners by announcing that it will offer some version of the HBO experience directly to consumers in 2015. When the details are...

  • Report Brief: Amazon's Digital Subscriptions Are A Sign Of Things To Come

    October 30, 2014 | James L. McQuivey

    Pay attention to digital subscriptions; the future of digital relationships will be full of them. Digital platforms like Amazon and Microsoft lead in defining this ultimate form of digital...

  • Report Drive Returns With Adaptive Content Promotion

    Marketers Deploy Flexible Paid Promotion Budgets Behind Earned And Owned Content To Drive Awareness, Advocacy, And Sales
    September 23, 2014 | Ryan Skinner

    The big preplanned media buy for product- or brand-centric messages is seeing increasing competition from a nimbler creature: granular media buys for branded or earned content. Here, marketers pay...

  • Report Enhancing Publishers' Revenues With Pay Walls

    How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content
    July 24, 2014 | Susan Bidel

    Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

  • Report Put Distribution At The Heart Of Content Marketing

    Marketers Need A Solid Distribution Strategy To Drive A Return On Content Investments
    October 3, 2013 | Ryan Skinner

    Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don't...

  • Report Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    October 15, 2012 | Michael O'Grady

    Includes audience, buyers, and revenues for online content, including news, video, games, and music for the EU-7. Regional data and individual data for France, Germany, Italy, the Netherlands,...

  • Report Forrester Research Online Paid Content Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    July 10, 2012 | Michael O'Grady

    Includes audience, buyers, and revenues for online content, including news, business and finance, sports, games, video, and music for the US. Includes historical data going back to 2009 plus a five...

  • Report Forrester Research Online Activity And Paid Content Forecast, 2011 To 2016 (Europe)

    ForecastView Spreadsheet
    July 21, 2011 | Ed Kahn

    Online activity and paid content forecast: Includes audience, buyers, and revenues for online content such as news, video, books, games, and music for the seven Western European countries of...

  • Report Forrester's Paid Content Checklist

    Use A Structured Framework To Build A Digital Paid Content Strategy
    May 26, 2011 | Nick Thomas

    There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media players...

  • Report People Pay For Content; They Just Don't Own It

    Why Control Of Digital Subscriptions Is The New Media Battleground
    March 4, 2011 | James L. McQuivey

    Contrary to the assertions of popular writers or influential hand-wringers, people still pay for content, spending an average of $81 per month to get their favorite media products. But how they pay...

  • Report Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

    Use SPARC To Create Digital Content Experiences That Users Will Pay For
    February 17, 2011 | Nick Thomas

    Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content,...

  • Report Forrester Research Online Paid Content Forecast, 2010 To 2015 (US)

    ForecastView Spreadsheet
    November 29, 2010 | Ed Kahn

    Audience, paid audience, and revenue forecasts for PC-based online content: news, video, sports, games, and music. Includes historical data going back to 2003 plus a five-year forecast.

  • Report European Paid Content And Online Activity Forecast, 2009 To 2014

    Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014
    October 8, 2009 | Nick Thomas

    Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most...

  • Report Forrester Research Activity And Online Paid Content Forecast, 9/09 (Western Europe)

    ForecastView Spreadsheet
    September 4, 2009 | Ed Kahn

    Online Content And Activity Forecast (Western Europe): Audience, buyer penetrations, and revenue for online content such as news, video, sports, games, and music for each of the 17 Western European...

  • Report Eight Models For Monetizing Digital Content

    Ad Revenue Softens, And Publishers Seek New Ways To Make Content Pay
    June 25, 2009 | Sarah Rotman Epps

    History repeats itself: As they have in other economic downturns, publishers are considering offering paid content products as a way to wean themselves off the shrinking teat of advertising. In...

  • Report Monetizing Social Music

    Choosing The Right Product And Services Strategy
    April 8, 2009 | Mark Mulligan

    As CD sales continue to fall off the proverbial cliff and the paid download market fails to take up the slack, social music destinations prosper, utilizing the power of the Web to a degree that...

  • Report Video On Demand Must Compete With DVD And The Economic Downturn

    Develop Improved VOD Strategies To Counter Difficult Market Conditions
    March 23, 2009 | Laurence Meyer

    DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based...

  • Report Monetizing Online Video In Europe

    Balancing The Needs Of Advertisers And Users
    February 27, 2009 | Nate Elliott

    With European online video ad spending set to more than quadruple in the next five years — nearing €1 billion in 2013 — the majority of publishers have now set their sights on the in-stream video...

  • Report Monetizing Video In Social Networks

    February 5, 2009 | Bobby Tulsiani

    Social network users are moving beyond just looking at profile pages and are actively engaging with video. To monetize video content on social networks, media product strategists must understand...

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

  • Report Technographics® Insight: Consumers Who Pay For Music Are Hard To Spot In China

    July 11, 2008 | Dia Ganguly

    This Technographics Insight profiles music consumers in metropolitan China by those who pay for music content versus those who do not, and reveals demographics, attitudes, and behaviors that set...