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  • George Lawrie

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  • Report Use Apps Ecosystems: Advance Transformation

    Leverage Retail Apps Ecosystems To Accelerate Transformation
    October 15, 2018 | George Lawrie

    We've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you...

  • Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2018

    Forrester's Overview Of 14 Control Tower Providers
    October 11, 2018 | George Lawrie

    You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to access these...

  • Report Check Out The Hidden Powers And Pitfalls Of Top POS Solution Providers

    Ponder Peer Perspectives Before You Choose Your Next POS
    September 11, 2018 | George Lawrie

    Choosing and implementing a POS can be nerve-wracking: Retailers expect point of service (POS) systems to deliver compelling omnichannel customer experiences, on top of optimizing cash management...

  • Report The Forrester Wave™: Point Of Service, Q3 2018

    The 13 Providers That Matter Most And How They Stack Up
    July 31, 2018 | George Lawrie

    In our 25-criteria evaluation of point-of-service (POS) applications providers, we identified the 13 most significant ones — Aptos, Cegid, Diebold Nixdorf, Fujitsu, Infor, Manhattan Associates,...

  • Report Master Digital Supply Chain For Age Of The Customer Operations Excellence

    Articulate The Vision For Your Digital Supply Chain
    July 9, 2018 | George Lawrie

    Digitally disrupted industries suffer from poor inventory productivity and availability, as well as high supply chain costs. These industries include (but are not limited to) retail and consumer...

  • Report Now Tech: Integrated Business Planning, Q2 2018

    Forrester's Overview Of 15 Integrated Business Planning Providers
    April 13, 2018 | George Lawrie

    Digital businesses can use integrated business planning (IBP) to align strategic, operational, and financial plans to improve business performance, drive superior customer service from the same...

  • Report Retail Technology Investment Plans 2018

    Retail Highlights From The Business And Technology Services Survey 2017
    March 26, 2018 | George Lawrie

    As brands and retailers prepare to meet the challenge of 2018, application development and delivery (AD&D) professionals must consider their applications road map in the light of the capabilities...

  • Report Case Study: Shop Direct Masters Personalization At Scale

    The Journey From A Catalog Business To A Pure-Play Online Retailer
    February 23, 2018 | George Lawrie

    This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...

  • Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • Report The Forrester Wave™: Retail Planning, Q3 2017

    The Top Nine Companies In The Retail Planning Marketplace And How They Stack Up
    September 18, 2017 | George Lawrie

    In our 28-criteria evaluation of retail planning providers, we identified the nine most significant ones, 7thonline, JDA Software, JustEnough, Infor, Oracle, RELEX Solutions, SAP, SAS, and TXT...

  • Report Vendor Landscape: Retail Planning Systems 2017

    August 4, 2017 | George Lawrie

    Digital disruption has forced retailers to address new competitors, newly empowered customers, and an increased range of merchandise. Merchants have reached the limit of retail planning by instinct...

  • Report Transform Retail Applications For Distinctive CX

    Set A Path For Application Transformation That Aligns With Your Retail Strategy
    May 16, 2017 | George Lawrie

    Application development and delivery (AD&D) in retail face a crisis, with several hundred malls set to close in the next decade. But the crisis offers an opportunity for retailers that can rethink...

  • Report Aligning Emerging Technologies With Retail Operations Priorities

    Use Emerging Technologies To Improve Asset Productivity, Labor Productivity, And Customer Experience
    April 4, 2017 | George Lawrie

    In 2015 Americans returned $260 billion in merchandise to retailers, or 8% of all purchases. In grocery, the opportunity cost of stock-out amounts to 4% of gross revenues. Retailers' heavy...

  • Report Vendor Landscape: Merchandise Management Systems

    How To Make The Right MMS Choice Amid A Crowded Market Landscape
    March 17, 2017 | George Lawrie

    Application development and delivery (AD&D) professionals within retail organizations increasingly struggle to meet customers' elevated omnichannel service expectations. Legacy merchandise...

  • Report Sharpen Trade Management For Improved Point-Of-Purchase Conversion

    How To Deliver Applications For Effective Trade Management
    November 29, 2016 | George Lawrie

    Seventy percent of consumers make brand decisions in the store, but attempts made by brands to engage them via mobile applications have had limited success. This research shows how to equip a...

  • Report Merchandise Management: The Linchpin Of Retail Success

    A Guide To Benchmarking Your Merchandise Management Capabilities
    November 23, 2016 | George Lawrie

    Application development and delivery (AD&D) professionals at retailers increasingly struggle to meet customers' elevated omnichannel service expectations. Legacy merchandise management systems,...