138 results in Reports
Sort by:
Refine
  • Sucharita Kodali

Search Results

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Apocalypse, Schmapocalypse: What's Really Happening In Retail

    Landscape: The Retail eCommerce Playbook
    January 8, 2018 | Sucharita Kodali

    Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the...

  • For Customer Experience Professionals

    Report

    Report The US Digital-Only Retailers Customer Experience Index, 2017

    How US Digital-Only Retail Brands Earn Loyalty With The Quality Of Their Experience
    November 15, 2017 | Sucharita Kodali, Dylan Czarnecki

    How well do leading digital-only retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 digital-only retail brands that we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Customer Obsessed, Data-Driven Retailers Thrive

    In a world of hyperadoption — and hyperabandonment — the key to successful retailing in 2018 is obsessing about customer experience. Retailers' greatest hindrance to executing on this vision isn't...

  • For Customer Experience Professionals

    Report

    Report The US Traditional Retailers Customer Experience Index, 2017

    How US Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience
    October 25, 2017 | Sucharita Kodali, Dylan Czarnecki

    How well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 traditional retail...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Canada 2016

    Canadian Web Business Growth Increases Market Potential
    November 28, 2016 | Sucharita Kodali

    Forrester partnered with the Retail Council of Canada to conduct our second annual survey of retailers in Canada about their eCommerce business and key initiatives for the coming year. The survey...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: US Retail eCommerce: Readjust Continually To Combat Amazon

    Highlights From The US Online Retail Forecast: 2016 To 2021
    August 22, 2016 | Sucharita Kodali

    This brief, intended for eBusiness leaders, outlines the drivers of online retail sales growth in the US and the challenges the industry faces in the years to come. It updates Forrester's...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace

    August 17, 2016 | Sucharita Kodali

    Third-party marketplaces have a reputation for being lucrative, but many large multichannel retailers still struggle to drive much success after developing their own marketplaces. This document...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 10 FAQs About eCommerce Shipping

    July 22, 2016 | Sucharita Kodali

    Shipping is a costly expense that weighs down online merchants because consumers expect to pay little to nothing for delivery. This document answers questions that merchants often have about when...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Pinterest Fine-Tunes Buyable Pins To Drive Real Sales

    June 29, 2016 | Sucharita Kodali

    With 100 million monthly unique users, Pinterest is one of the world's largest image discovery sites. Tuning into the needs of both shoppers and merchants, this week, Pinterest announced...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How GameStop Is Fighting Disruption

    May 10, 2016 | Sucharita Kodali

    Like many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Breakout Vendors: Retail eBusiness

    Look For Partners That Support The Customer Experience Cost-Effectively
    May 10, 2016 | Sucharita Kodali

    Retail eBusiness executives are constantly bombarded with technology companies offering new and purportedly innovative solutions. To answer the question "Which companies in the retail solution...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 10 FAQs On The State Of Online Retail

    What Inquiring eBusiness Executives Are Always Asking About
    April 7, 2016 | Sucharita Kodali

    This report answers the top questions that Forrester clients ask about the state of online retail. In an FAQ format, we address eBusiness professionals' general sizing, region, and category...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 20 Startups All Retail eBusiness Executives Should Know In 2016

    March 9, 2016 | Sucharita Kodali

    Retail eBusiness executives are constantly bombarded with technology companies offering new and differentiated solutions. To answer the question "Which companies in retail are most interesting?" we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

    February 8, 2016 | Sucharita Kodali

    The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Digital Touchpoint Investments Significantly Influence US Retail Sales

    Highlights From The Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)
    January 26, 2016 | Sucharita Kodali

    While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

    Lessons From The Top Six eCommerce Retailers In China
    January 15, 2016 | Di Jin, Sucharita Kodali

    Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Omnichannel And Mobile Juggernaut

    November 10, 2015 | Sucharita Kodali, Adam Silverman, Brendan Witcher

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The eCommerce Gap Widens

    How Winning B2B And B2C Firms Will Pull Ahead For Good
    November 10, 2015 | Andy Hoar, Sucharita Kodali

    2016 presents B2C and B2B professionals with a now-or-never choice: Either outpace the pack by responding effectively to six important trends — or fall permanently behind in the customer obsession...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: US Online Holiday Retail Forecast, 2015

    Online Sales To Top $95 Billion During Holiday Season
    November 9, 2015 | Sucharita Kodali

    Forrester predicts that US online holiday sales will exceed $95 billion in 2015. This represents 11% growth in holiday sales over 2014. Email marketing continues to be the most effective tool for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Multiscreen Shopping Experiences And Key Partnerships Drive US Mobile Commerce

    Highlights From The US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020
    October 1, 2015 | Sucharita Kodali

    Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2015: Marketing And Merchandising

    August 21, 2015 | Sucharita Kodali

    Shop.org, the digital division of the National Retail Federation, in partnership with Forrester Research, conducted its annual survey of web retailers in May and June of 2015. This study is a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Canada 2015

    A Look At Canadian Online Retailers' Key Metrics, Initiatives, And Marketing Tactics
    July 2, 2015 | Sucharita Kodali

    Forrester partnered with Retail Council Of Canada to conduct a survey of Canadian retailers regarding their eCommerce businesses and key initiatives for the year. The survey incorporated insights...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Merchants Shouldn't Rush To Apple Pay

    June 10, 2015 | Thomas Husson, Sucharita Kodali

    On June 8, 2015, at its Worldwide Developers Conference, Apple announced it would support rewards programs and store-issued credit and debit cards with iOS 9, the new operating system it will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Kids Are Overrated: Don't Worry About The Millennials

    Why eBusiness Pros Risk Missing A Bigger Prize
    June 1, 2015 | Sucharita Kodali

    It is human nature to be fascinated by youth. History has the exploits of Ponce de Leon and his search for the fountain of youth dating back to the 16th century. Even today, retailers are obsessed...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Seize A Window Of Opportunity In Patent Reform Now

    Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts
    May 5, 2015 | Sucharita Kodali

    Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Market Imperatives