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  • Jeffrey S. Hammond
  • Mobile Application Development

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The Mobile App Development Playbook For 2018

Build Great Mobile Apps That Drive Engagement

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

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  • For Application Development & Delivery Professionals

    Report

    Report Measuring Mobile Apps

    Continuous Improvement: The Mobile App Development Playbook
    January 17, 2018 | Jeffrey S. Hammond, Michael Facemire

    Mobile users drive development teams to deliver new features and capabilities. Mobile performance management tools provide an essential feedback loop to guide the content of these updates. The...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices For Mobile Experience Development And Delivery

    Development Shop Transformations Drive Mobile Experience Delivery
    December 1, 2017 | Jeffrey S. Hammond, Julie A. Ask

    Most software development shops don't have the right operational models to build and deliver great mobile and digital experiences. This document examines the best practices that applications...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook
    October 20, 2017 | Michael Facemire, Jeffrey S. Hammond

    The variety of mobile operating systems, devices, form factors, and middleware technologies make an implementation that simply extends existing websites impossible, as do the time-to-market and...

  • For Application Development & Delivery Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile App Development Playbook

    Mobile app development may seem inexpensive, but it's not. While there are low-cost development tools and frameworks, apps require ongoing support and updates, and labor costs are high. Moreover,...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders In Support Of A Customer Experience Transformation Journey
    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born mobile doesn't mean they can't evolve their development and delivery operations to build the next generation of mobile and digital experiences. But...

  • For eBusiness & Channel Strategy Professionals

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    Report Mobile Accelerates Business Transformations

    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile will simultaneously influence all future digital experiences and accelerate business process transformations. As a result, successful firms are now adopting the operational best practices...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey
    August 9, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    June 27, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For Application Development & Delivery Professionals

    Report

    Report Build Mobile Experiences That Drive Engagement

    Executive Overview: The Mobile App Development Playbook

    The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

  • For Application Development & Delivery Professionals

    Report

    Report The Digital Twin Accelerates IoT Development

    A New IoT Programming Pattern Enables Digital-Physical Convergence
    June 2, 2017 | Jeffrey S. Hammond

    As internet of things (IoT) projects proliferate, application development and delivery (AD&D) teams are successfully applying best practices from high-velocity mobile app development. These include...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Mobile Enterprise Applications Services Providers

    An Accelerating Market Favors Partners That Orchestrate Apps With Creative Skills And Business Insight

    As demand for enterprise mobile apps accelerates, many firms struggle to field development and delivery capacity to meet the demand of business stakeholders. Application development and delivery...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Low-Code Development Platforms, Q1 2017

    The 11 Providers That Matter Most And How They Stack Up
    March 27, 2017 | Jeffrey S. Hammond

    In our 24-criteria evaluation of mobile low-code development platforms, we identified the 11 most significant vendors — Alpha Software, Appian, Capriza, i-exceed, K2, Kony, Magic Software, Mendix,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Mobile Enterprise Application Services Providers, Q1 2017

    Leading Providers Blend Design, Tech, And Business For Transformational Mobile Enterprise Apps
    March 22, 2017 | Jeffrey S. Hammond, Liz Herbert

    Mobile enterprise apps for employees and partners tend to get less attention than customer-facing ones, but they are critical to a digital enterprise. Application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

    Report

    Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile-First, Low-Code Platforms Close The "App Gap"

    The Mobile Low-Code Landscape Has Solutions For All Skill Levels
    March 2, 2017 | Jeffrey S. Hammond

    As mobile devices become ubiquitous, customer engagement is shifting to the mobile channel. This puts application development and delivery (AD&D) leaders under pressure to quickly deliver mobile...

  • For Application Development & Delivery Professionals

    Report

    Report Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app dev technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the development...

  • For Application Development & Delivery Professionals

    Report

    Report Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    Companies hoping to reach customers through the mobile channel need to ensure their apps get high ratings. So what's the best way to structure a development shop to build a highly rated app? For...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: Mobile Is The Face Of Digital

    Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: B2C Mobile Services Providers, Q4 2016

    The 13 Providers That Matter Most And How They Stack Up
    October 26, 2016 | Liz Herbert, Jeffrey S. Hammond

    In our 20-criteria evaluation of B2C mobile services providers, we identified the 13 most significant ones — AKQA, Bottle Rocket, CapTech Ventures, Deloitte, Fuzz, IBM, L&T Infotech, Mobiquity,...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: B2C Mobile App-Dev Shops For Large Enterprises

    Most Providers Proclaim To "Show, Not Tell" — But Few Really Do
    October 26, 2016 | Liz Herbert, Jeffrey S. Hammond

    Customer-obsessed firms want to nail mobile moments, but many lack a cohesive consumer mobile app strategy. All too often we see business-to-consumer (B2C) app strategies suffer from apps that have...

  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Mobile Experience Development

    The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they build...

  • For Sourcing & Vendor Management Professionals

    Report

    Report What Does It Cost To Source A Mobile App?

    Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams
    December 8, 2015 | Liz Herbert, Jeffrey S. Hammond

    Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player
    November 25, 2015 | Jeffrey S. Hammond

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2016: Modern Development Goes Mainstream

    Leading-Edge Practices Spread From The Best To The Rest Of Application Development And Delivery Shops
    November 19, 2015 | Jeffrey S. Hammond, Kurt Bittner, John R. Rymer

    The world of software development and delivery is changing fast, but the most significant changes — like continuous delivery, DevOps, composable apps, microservices, and API management — have...

  • For Application Development & Delivery Professionals

    Report

    Report Building High-Performance Mobile Experiences

    November 18, 2015 | Michael Facemire, Jeffrey S. Hammond, John M. Wargo

    The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving "quality" as a problem for another day. App performance...