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  • Jeffrey S. Hammond
  • Customer Experience Management

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  • For Application Development & Delivery Professionals

    Report

    Report Best Practices For Mobile Experience Development And Delivery

    Development Shop Transformations Drive Mobile Experience Delivery
    December 1, 2017 | Jeffrey S. Hammond, Julie A. Ask

    Most software development shops don't have the right operational models to build and deliver great mobile and digital experiences. This document examines the best practices that applications...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey
    August 9, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a...

  • For Application Development & Delivery Professionals

    Report

    Report Build Mobile Experiences That Drive Engagement

    Executive Overview: The Mobile App Development Playbook

    The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

  • For Application Development & Delivery Professionals

    Report

    Report Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

    Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a...

  • For Application Development & Delivery Professionals

    Report

    Report Customer Obsession Will Remake AD&D Tools And Supporting Technologies

    December 29, 2016 | John R. Rymer, Jeffrey S. Hammond

    Application development and delivery (AD&D) leaders shifting to modern application development are like acrobats performing above a flimsy net. The tools and technologies they need to support the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: Mobile Is The Face Of Digital

    Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio...

  • For CMO Professionals

    Report

    Report CMOs: Own Mobile To Own Your Customers

    How To Organize For Mobile Success
    March 18, 2015 | Julie A. Ask, Jeffrey S. Hammond

    Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technologies That Drive Sales

    Tools That Deliver On Mobile And Increase Customer Value
    February 11, 2015 | Julie A. Ask, Jeffrey S. Hammond

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Improve Mobile Moment Design With iOS 8

    Introducing The Top Ten Ways To Leverage Apple's New Tech

    The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls...

  • For Application Development & Delivery Professionals

    Report

    Report Facebook's Place In A BT Application Development Strategy

    Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential
    August 19, 2014 | John R. Rymer, Jeffrey S. Hammond

    Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Fire Phone Fails; Amazon Doesn't

    Insights, Not Sales, Will Define Amazon's Success

    On June 18, 2014, Amazon announced the launch of a smartphone, named the Fire Phone, with unique hardware and services designed to enhance its core businesses: retail and a digital platform....

  • For Application Development & Delivery Professionals

    Report

    Report Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture
    May 28, 2014 | John R. Rymer, Jeffrey S. Hammond, James Staten

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement
    March 17, 2014 | Jeffrey S. Hammond, Julie A. Ask

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time they...

  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework
    August 24, 2012 | John R. Rymer, Jeffrey S. Hammond

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

  • For Application Development & Delivery Professionals

    Report

    Report Embracing The Open Web: Web Technologies You Need To Engage Your Customers, And Much More

    January 24, 2012 | Jeffrey S. Hammond, John R. Rymer

    The open Web is a culture, a community — and a set of preferred technologies for Internet applications. While HTML5 is the best known of these technologies, the open Web also includes JavaScript...

  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Java

    Java Will Be Constrained By The Bounds Of Oracle's Business Model
    January 21, 2011 | John R. Rymer, Jeffrey S. Hammond

    Drama has been running high since Oracle began to shape up the Java technology it acquired along with Sun Microsystems. Oracle ended the impasse over a new core Java release, set out a road map for...

  • For Application Development & Delivery Professionals

    Report

    Report Define Your Mobile Development Strategy

    Organization: The Mobile App Development Playbook
    August 24, 2010 | Jeffrey S. Hammond

    Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has...

  • For Application Development & Delivery Professionals

    Report

    Report The Mall Of Google

    The Internet Ad Giant Shifts Emphasis To Include Enterprise IT
    July 21, 2010 | Jeffrey S. Hammond

    Open source is no longer a "don't ask, don't tell" secret in enterprise application development shops: Increased executive awareness and evolving open source business models are leading shops to...

  • For Application Development & Delivery Professionals

    Report

    Report Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really

    The Pending Demise Of Popular Rich Internet App Platforms Is Wildly Overstated
    April 21, 2010 | Jeffrey S. Hammond

    Will HTML 5 make rich Internet application (RIA) technologies such as Adobe Flash/Flex and Microsoft Silverlight obsolete? For at least the next five years, the answer is a definite "no";...

  • For Application Development & Delivery Professionals

    Report

    Report The Top Five Changes For Application Development In 2010

    After The Recession, The New Normal Will Remain "Lean And Mean"

    Niccolò Machiavelli said it best: "Never waste the opportunities created by a good crisis." Over the past year, the Great Recession has forced everyone in IT to think differently about where to cut...

  • For Application Development & Delivery Professionals

    Report

    Report Inquiry Spotlight: Rich Internet Applications, Q3 2008

    October 28, 2008 | Jeffrey S. Hammond

    Since January 2008, Forrester's application development and program management team has fielded approximately 822 inquiries from application development professionals on various topics. Of those...

  • For Application Development & Delivery Professionals

    Report

    Report Securing Rich Internet Applications

    March 17, 2008 | Jeffrey S. Hammond

    This past year, Forrester saw dramatic growth in the number of developers and application platform decision-makers that indicate that they are using rich Internet application (RIA) frameworks. As...

  • For Application Development & Delivery Professionals

    Report

    Report The Widget Zoo: A Developer's Taxonomy

    March 14, 2008 | Jeffrey S. Hammond

    Web widgets are another example of a consumer-focused Web 2.0 technology that is starting to wend its way into the enterprise. There are many different species of widgets, but developers can divide...

  • For Application Development & Delivery Professionals

    Report

    Report Developing Enterprise Web 2.0 Applications

    New Business Opportunities Reward Flexibility And Adjustment
    July 26, 2007 | Jeffrey S. Hammond

    The hype about Web 2.0 often obscures the practical benefits of this set of technologies, applications, and concepts. Development teams have begun using Web 2.0 user interface technologies,...