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  • Jeffrey S. Hammond
  • Consumer Mobility

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Mobile Org Best Practices Your Digital Ones

    Organization: The Mobile eBusiness Playbook

    Organization determines how effectively teams collaborate and work toward the cadence and quality that consumers demand from their mobile experiences. With mobile being the driving force behind...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices For Mobile Experience Development And Delivery

    Development Shop Transformations Drive Mobile Experience Delivery
    December 1, 2017 | Jeffrey S. Hammond, Julie A. Ask

    Most software development shops don't have the right operational models to build and deliver great mobile and digital experiences. This document examines the best practices that applications...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey
    August 9, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    June 27, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For Application Development & Delivery Professionals

    Report

    Report Build Mobile Experiences That Drive Engagement

    Executive Overview: The Mobile App Development Playbook

    The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: Mobile Is The Face Of Digital

    Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: B2C Mobile Services Providers, Q4 2016

    The 13 Providers That Matter Most And How They Stack Up
    October 26, 2016 | Liz Herbert, Jeffrey S. Hammond

    In our 20-criteria evaluation of B2C mobile services providers, we identified the 13 most significant ones — AKQA, Bottle Rocket, CapTech Ventures, Deloitte, Fuzz, IBM, L&T Infotech, Mobiquity,...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: B2C Mobile App-Dev Shops For Large Enterprises

    Most Providers Proclaim To "Show, Not Tell" — But Few Really Do
    October 26, 2016 | Liz Herbert, Jeffrey S. Hammond

    Customer-obsessed firms want to nail mobile moments, but many lack a cohesive consumer mobile app strategy. All too often we see business-to-consumer (B2C) app strategies suffer from apps that have...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Mobile Revolution Accelerates

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat...

  • For CMO Professionals

    Report

    Report CMOs: Own Mobile To Own Your Customers

    How To Organize For Mobile Success
    March 18, 2015 | Julie A. Ask, Jeffrey S. Hammond

    Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices For Building Beacon-Enabled Apps

    Beacons Add The Power Of Proximity To Modern Applications
    February 13, 2015 | Jeffrey S. Hammond, Rowan Curran

    As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technologies That Drive Sales

    Tools That Deliver On Mobile And Increase Customer Value
    February 11, 2015 | Julie A. Ask, Jeffrey S. Hammond

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

  • For Application Development & Delivery Professionals

    Report

    Report The Offline Mobile Challenge

    Tackling Mobile Apps' Most Important And Difficult Feature
    September 26, 2014 | Michael Facemire, Jeffrey S. Hammond

    Companies are adopting a business technology (BT) agenda with a focus on driving great customer experience, yet these experiences are increasingly delivered on devices with transient network...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Improve Mobile Moment Design With iOS 8

    Introducing The Top Ten Ways To Leverage Apple's New Tech

    The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls...

  • For Application Development & Delivery Professionals

    Report

    Report Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables
    July 1, 2014 | Jeffrey S. Hammond, James Staten, Christopher Voce

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Fire Phone Fails; Amazon Doesn't

    Insights, Not Sales, Will Define Amazon's Success

    On June 18, 2014, Amazon announced the launch of a smartphone, named the Fire Phone, with unique hardware and services designed to enhance its core businesses: retail and a digital platform....

  • For Application Development & Delivery Professionals

    Report

    Report Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement
    March 17, 2014 | Jeffrey S. Hammond, Julie A. Ask

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time they...