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  • Ted Schadler

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  • For Application Development & Delivery Professionals

    Report

    Report Meet The Digital Architects Of Your Technology Strategy

    A new cadre of software experts we call digital architects is transforming technology architecture with open source software, cloud services, and Agile development. Application development and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: In Digital Transformation, The Hard Work Of Operational Excellence Begins

    November 1, 2016 | Ted Schadler, Nigel Fenwick

    Digital business professionals are at the forefront of digital transformation, improving digital customer experiences. But in 2017, under the threat of digital disrupters, you must lead your fellow...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Billion Mobile Sites Spark No Joy

    Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need
    September 29, 2016 | Ted Schadler, Danielle Jessee

    Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Pragmatic Personalization Program

    Use Forrester's POST Methodology — People, Objectives, Strategy, And Technology — To Build A Businesswide Personalization Program
    August 16, 2016 | Anjali Yakkundi, Ted Schadler

    To scale personalization beyond a single touchpoint, eBusiness and channel strategy pros must pull a cross-functional team together to plan and execute a personalization program, not just treat it...

  • For Customer Insights Professionals

    Report

    Report The Insights-Driven Business

    Insights-Driven Businesses Will Steal $1.2 Trillion In 2020 — It's Time To Join Them

    A new kind of company — we call them insights-driven businesses — has formed. These firms use data, analytics, and software in closed, continuously optimized loops to differentiate and compete. By...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Web Content Management Systems, 2016

    Master The Intricacies And Vendors Of This Vital Software That Delivers The Content Soul Of Your Digital Experiences
    June 16, 2016 | Ted Schadler, Danielle Jessee

    Content is the soul of digital experiences. But the web content management system (CMS) market has many vendors of all sizes and shapes that compete for your digital business. So what vendors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design

    When Mobile Moments Are Different From Desktop Tasks, Avoid One-Size-Fits-All Responsive Web Design
    June 1, 2016 | Julie A. Ask, Ted Schadler

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

    When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach
    June 1, 2016 | Ted Schadler, Julie A. Ask

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments,...

  • For CMO Professionals

    Report

    Report The Top Technologies For Your Business Technology Agenda, 2016

    The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys
    May 10, 2016 | Ted Schadler

    Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CMOs must engage with CIOs to...

  • For CIO Professionals

    Report

    Report The Top Technologies For Your Business Technology Agenda, 2016

    The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys
    May 10, 2016 | Ted Schadler

    Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CIOs wield a critical asset: the...

  • For CMO Professionals

    Report

    Report What Comes After The Unicorn Carnage?

    Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers
    March 30, 2016 | Ted Schadler, James L. McQuivey

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000...

  • For CIO Professionals

    Report

    Report What Comes After The Unicorn Carnage?

    March 30, 2016 | Ted Schadler

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000...

  • For Application Development & Delivery Professionals

    Report

    Report The Rise Of The Headless Content Management System

    Content Microservices And APIs Point Toward The Future Architecture Of Digital Experiences
    March 14, 2016 | Ted Schadler, Mark Grannan

    Compelled by the need to deliver content-rich digital interactions on mobile, Web, and everywhere, application development and delivery (AD&D) professionals supporting content management...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Insights Will Power Great Digital Experiences

    Build A System Of Insight To Deliver Personal Digital Experiences Using All The Data
    November 25, 2015 | Ted Schadler

    Companies must personalize digital experiences using all available insights — not just clickstream and thinly defined profiles. New technologies are coming online — including predictive analytics...

  • For Customer Insights Professionals

    Report

    Report Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?
    November 3, 2015 | Nicole Dvorak, Ted Schadler, Jennifer Wise

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

  • For Enterprise Architecture Professionals

    Report

    Report Quick Take: IBM Forecasts Insights-Driven . . . And Buys The Weather Company

    October 29, 2015 | Brian Hopkins, Ted Schadler

    First, IBM morphed from "big iron" to software and services. Now, it's transforming again. Yesterday, IBM announced its intent to acquire everything except the TV business from The Weather Company....

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

  • For Application Development & Delivery Professionals

    Report

    Report Should Your Web Content Management System Run In The Cloud?

    The Answer Should Be "Yes" More Often Than You'll Admit Today
    September 11, 2015 | Ted Schadler

    Web content management (WCM) systems are the cornerstone of digital experience platforms. But these tools have been slow to come to the cloud. Both vendors and end-user companies are to blame. WCM...

  • For Application Development & Delivery Professionals

    Report

    Report Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak
    August 7, 2015 | Ted Schadler, Mark Grannan, Anjali Yakkundi

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to...

  • For Application Development & Delivery Professionals

    Report

    Report Five Lessons From The Masters Of Web Content Management

    In 37 Customer Interviews, We Found Five Things Matter Most
    April 30, 2015 | Ted Schadler

    Web content management (WCM) systems are an anchor tenant in your digital experience delivery architecture. These systems deliver experiences "to the glass," thus serving as your first point of...

  • For Application Development & Delivery Professionals

    Report

    Report Developers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift
    April 21, 2015 | Mark Grannan, Ted Schadler

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results....

  • For Application Development & Delivery Professionals

    Report

    Report Take Five Steps To Apply The Forrester Wave™: Web Content Management Systems

    Weight Your Priorities To Rank Vendors For Your Scenario
    April 10, 2015 | Ted Schadler

    We evaluated the 10 largest web content management (WCM) vendors against 29 criteria in "The Forrester Wave: Web Content Management Systems, Q1 2015." The rankings reflect the general requirements...

  • For CIO Professionals

    Report

    Report Wanted: Digital Engagement Providers

    April 1, 2015 | Ted Schadler, John McCarthy

    Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Adobe Tops The Technology Partner Podium

    Digital Experience Service Providers Turn Most Often To Adobe Ahead Of IBM, Google, Sitecore, and 58 Other Technology Products
    March 9, 2015 | Anjali Yakkundi, Ted Schadler, Peter Sheldon

    Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Road Map To Guide Digital Experience Delivery

    February 10, 2015 | Ted Schadler

    To deliver great digital experiences, application development and delivery (AD&D) professionals must deploy the right technology for customers — and, of course, for your marketing and business...

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