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  • Ted Schadler

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  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management Systems, Q1 2015

    Adobe And Sitecore Lead A Strong Field Of Vendors
    February 4, 2015 | Ted Schadler

    Web content management (WCM) software has become the technology and content delivery backbone of digital experiences. Firms that want to upgrade for mobile devices, consolidate potentially...

  • For CIO Professionals

    Report

    Report Brief: Microsoft Gets Its Flagship OS Back On Track With Windows 10

    Microsoft Secures Its Stake In Enterprise PCs, But Universal App Architecture Won't Be Enough To Win Mobile Without More Help

    On January 21, 2015, Microsoft provided the public with more details on Windows 10, which was originally announced last September at a press event in San Francisco. Windows 10 is the next major...

  • For Customer Experience Professionals

    Report

    Report Close The Experience Gaps With The Right Business Technology

    Closing The Experience Gaps
    December 22, 2014 | Megan Burns, John McCarthy, Ted Schadler

    Companies that want to improve customer experience will increasingly rely on technology to close gaps in performance, convenience, personalization, and trust. Forrester has created a catalog...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Smartwatches Need Glanceable Moments

    Success Centers On Delivering Intelligent Notifications
    December 3, 2014 | John McCarthy, Ted Schadler

    With the spate of product announcements and second-generation offerings from Apple, LG, Microsoft, Samsung, and Timex, smartwatches and wearables have entered firms' agendas. However, to be...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: How The Washington Post Closes The Experience Gaps

    November 19, 2014 | Ted Schadler

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

  • For CIO Professionals

    Report

    Report Mobile Moments Require A New Technology Strategy

    Tomorrow's Business Opportunities Require A New Technology Platform
    October 20, 2014 | Michael Facemire, Tyler Shields, Ted Schadler

    CIOs are pushing their teams to define, develop, and deploy mobile apps for employees and customers; a well-intentioned, but misguided approach to addressing the business technology (BT) agenda....

  • For CIO Professionals

    Report

    Report CIOs: Organize For Mobile Success

    Build And Support IDEA Teams To Drive Mobile Moments

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Digital Experience Delivery Platforms — Early Days, Early Lessons Learned

    Vendors' Marketing Visions Are Clearer Than The Product Capabilities — Or Most Companies' Needs
    October 15, 2014 | Ted Schadler

    Vendors are buying, building, and integrating their way toward platforms designed to help companies deliver omnichannel experiences across commerce, content, and campaigns. "The Forrester Wave™:...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Box Bets Big On Content Services Platform

    Its Yellow Brick Road Will Be A Difficult Journey

    Like Dorothy, swept from the comfort of her home in Kansas, Box finds itself in an increasingly foreboding and threatening world as Dropbox, Google, and Microsoft crush the cost of file sync and...

  • For CMO Professionals

    Report

    Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank E. Gillett, Julie A. Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

  • For CIO Professionals

    Report

    Report Closing The Experience Gaps

    Adopt A New Experience Architecture And Philosophy To Bridge Gaps In Performance, Convenience, Personalization, And Trust
    August 7, 2014 | John McCarthy, Ted Schadler

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

  • For Application Development & Delivery Professionals

    Report

    Report Create Your Digital Experience Delivery Strategy

    July 2, 2014 | Ted Schadler

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and...

  • For CIO Professionals

    Report

    Report Cognitive Engagement: A New Force Of Creative Destruction

    Artificial Intelligence Grows From Data To Dialog To Disruption
    July 1, 2014 | Michele Goetz, Ted Schadler

    IBM Watson beat two Jeopardy champions and will soon help oncologists pick treatment options faster. On a smartphone, Apple's Siri and Microsoft's Cortana answer simple questions on an ever-growing...

  • For CIO Professionals

    Report

    Report Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap
    June 11, 2014 | Ted Schadler, Philipp Karcher

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

  • For CIO Professionals

    Report

    Report Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

  • For CIO Professionals

    Report

    Report Quick Take: Debate Internet Regulation On Market Principles: Transparency, Choice, And Freedom

    May 15, 2014 | Ted Schadler

    The debate over broadband regulation — why there should or shouldn't be fast lanes and slow lanes on the Internet — has spurred outrage from nongovernmental organizations like MoveOn.org; energized...

  • For CIO Professionals

    Report

    Report Brief: Microsoft Office Crosses The Cloud Rubicon

    The Focus Is On Business Agility, And Here's Why It Matters
    May 14, 2014 | TJ Keitt, Ted Schadler

    Microsoft used the SharePoint Conference 2014 to forcefully assert that its entire Office portfolio is pivoting to cloud-first development and delivery. Microsoft gave services like Yammer and...

  • For CIO Professionals

    Report

    Report Brief: Salesforce.com Is Building Industry Cloud Ecosystems

    A New Industry Initiative Will Extend Its Partner Ecosystem
    May 5, 2014 | Ted Schadler, Stefan Ried, Ph.D.

    Recently, salesforce.com made a major announcement that it will formally develop and expand its solution footprint into six industries — financial services/insurance, healthcare/life sciences,...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?
    April 9, 2014 | Henning Dransfeld, Christian Kane, Ted Schadler

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox...

  • For Customer Experience Professionals

    Report

    Report Mobile Moments Transform Customer Experience

    Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze
    January 24, 2014 | Josh Bernoff, Julie A. Ask, Ted Schadler

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer...

  • For CIO Professionals

    Report

    Report Re-Engineer Your Business For Mobile Moments

    Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze
    January 24, 2014 | Ted Schadler, Josh Bernoff, Julie A. Ask

    The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

  • For CIO Professionals

    Report

    Report Quick Take: IBM Bets A Billion Dollars On Cognitive Computing

    IBM Announces Watson Group, Its First New Group In A Decade
    January 10, 2014 | Michele Goetz, Ted Schadler

    On January 9, 2014, IBM launched its first business unit in 19 years to bring Watson, the machine that beat two Jeopardy champions in 2011, to the rest of us. IBM posits that Watson is the start of...

  • For CIO Professionals

    Report

    Report Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

  • For CIO Professionals

    Report

    Report Workforce Personas And The Mobile App Gap

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide
    November 4, 2013 | Ted Schadler

    The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile business...

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