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  • Ted Schadler
  • Application Development & Delivery

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  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Service Providers, Q4 2017

    The 14 Largest Service Providers That Matter Most And How They Stack Up
    November 17, 2017 | Ted Schadler

    In our 23-criteria evaluation of digital experience service providers, we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, Epsilon, IBM, Isobar, MRM//McCann, PwC,...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook
    November 6, 2017 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • For Application Development & Delivery Professionals

    Report

    Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    October 18, 2017 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    October 3, 2017 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For Application Development & Delivery Professionals

    Report

    Report Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook
    September 29, 2017 | Ted Schadler

    As firms like REWE Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Platform Trends, 2017

    Landscape: The Digital Experience Delivery Playbook
    September 21, 2017 | Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q3 2017

    Oracle Leads An Evolving Market With A Balance Of Product And Platform
    September 21, 2017 | Mark Grannan, Ted Schadler

    In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Service Providers, 2017

    Master The Messy Market Of Digital Agencies And Consultancies By Focusing On Their Capabilities, Culture, And Commitments
    July 27, 2017 | Ted Schadler

    Nine of 10 companies turn to digital agencies, consultancies, and technology implementers to design, build, and manage their digital customer experiences. But with hundreds of these diverse...

  • For Application Development & Delivery Professionals

    Report

    Report Tools, Tips, And Techniques To Build A Better Mobile Web

    Best Practices: A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences

    As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...

  • For Application Development & Delivery Professionals

    Report

    Report Meet The Digital Architects Of Your Technology Strategy

    A new cadre of software experts we call digital architects is transforming technology architecture with open source software, cloud services, and Agile development. Application development and...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Web Content Management Systems, 2016

    Master The Intricacies And Vendors Of This Vital Software That Delivers The Content Soul Of Your Digital Experiences
    June 16, 2016 | Ted Schadler, Danielle Jessee

    Content is the soul of digital experiences. But the web content management system (CMS) market has many vendors of all sizes and shapes that compete for your digital business. So what vendors...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

    When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach
    June 1, 2016 | Ted Schadler, Julie A. Ask

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments,...

  • For Application Development & Delivery Professionals

    Report

    Report The Rise Of The Headless Content Management System

    Content Microservices And APIs Point Toward The Future Architecture Of Digital Experiences
    March 14, 2016 | Ted Schadler, Mark Grannan

    Compelled by the need to deliver content-rich digital interactions on mobile, Web, and everywhere, application development and delivery (AD&D) professionals supporting content management...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Insights Will Power Great Digital Experiences

    Build A System Of Insight To Deliver Personal Digital Experiences Using All The Data
    November 25, 2015 | Ted Schadler

    Companies must personalize digital experiences using all available insights — not just clickstream and thinly defined profiles. New technologies are coming online — including predictive analytics...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

  • For Application Development & Delivery Professionals

    Report

    Report Should Your Web Content Management System Run In The Cloud?

    The Answer Should Be "Yes" More Often Than You'll Admit Today
    September 11, 2015 | Ted Schadler

    Web content management (WCM) systems are the cornerstone of digital experience platforms. But these tools have been slow to come to the cloud. Both vendors and end-user companies are to blame. WCM...

  • For Application Development & Delivery Professionals

    Report

    Report Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak
    August 7, 2015 | Ted Schadler, Mark Grannan, Anjali Yakkundi

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to...

  • For Application Development & Delivery Professionals

    Report

    Report Five Lessons From The Masters Of Web Content Management

    In 37 Customer Interviews, We Found Five Things Matter Most
    April 30, 2015 | Ted Schadler

    Web content management (WCM) systems are an anchor tenant in your digital experience delivery architecture. These systems deliver experiences "to the glass," thus serving as your first point of...

  • For Application Development & Delivery Professionals

    Report

    Report Developers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift
    April 21, 2015 | Mark Grannan, Ted Schadler

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results....

  • For Application Development & Delivery Professionals

    Report

    Report Take Five Steps To Apply The Forrester Wave™: Web Content Management Systems

    Weight Your Priorities To Rank Vendors For Your Scenario
    April 10, 2015 | Ted Schadler

    We evaluated the 10 largest web content management (WCM) vendors against 29 criteria in "The Forrester Wave: Web Content Management Systems, Q1 2015." The rankings reflect the general requirements...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Adobe Tops The Technology Partner Podium

    Digital Experience Service Providers Turn Most Often To Adobe Ahead Of IBM, Google, Sitecore, and 58 Other Technology Products
    March 9, 2015 | Anjali Yakkundi, Ted Schadler, Peter Sheldon

    Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Road Map To Guide Digital Experience Delivery

    February 10, 2015 | Ted Schadler

    To deliver great digital experiences, application development and delivery (AD&D) professionals must deploy the right technology for customers — and, of course, for your marketing and business...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management Systems, Q1 2015

    Adobe And Sitecore Lead A Strong Field Of Vendors
    February 4, 2015 | Ted Schadler

    Web content management (WCM) software has become the technology and content delivery backbone of digital experiences. Firms that want to upgrade for mobile devices, consolidate potentially...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Smartwatches Need Glanceable Moments

    Success Centers On Delivering Intelligent Notifications
    December 3, 2014 | John McCarthy, Ted Schadler

    With the spate of product announcements and second-generation offerings from Apple, LG, Microsoft, Samsung, and Timex, smartwatches and wearables have entered firms' agendas. However, to be...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: How The Washington Post Closes The Experience Gaps

    November 19, 2014 | Ted Schadler

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

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